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A Black male-to-female (MtF) transgender activist called out BET for pulling a trans ad at the last minute.

At the conclusion of BET's first virtual BET Awards telecast on Sunday, trans activist Imara Jones, founder of Translash Media, took to Twitter to call out the network for pulling an advertisement that raised awareness of murdered Black MtF trans.

Jones tweeted:

"@bet pulled my ad at the last minute last night from the #BETAwards. It's hard to conclude anything other than that the platform is transphobic as @angelicaross & @lovebscott unfailingly point out. @citeblackwomen intentional invisibility is why our thoughts aren't heard."

In the ad, which was sponsored by McDonald's, Jones says, "Black trans women have a very simple message: stop killing us."

In a follow-up tweet, Jones wrote "And it's the incredible gap between what @bet said last night about being pro Black on air and what it does. But as I have written before "#BlackLivesMatter except [if] your're trans."