When social media took the place of expensive publicists (some of whom charge $250 per hour), savvy celebrities figured out how to use the social platform to create fake scandals and PR stunts for cheap publicity.
Most notably, power couple Jay Z and BeYaki are accused of pulling off one of the biggest stunts of the year — faking marital problems to boost sagging concert ticket sales. Apparently their stunt worked: the tour reportedly took in over $100 million in tickets sales.
Less notably, reality TV star Draya Michele reportedly pulled a similar stunt by taking to Instagram to announce she and fiancé, NFL player Orlando Scandrick, had split up.
Singer/songwriter Ne-Yo has rebounded nicely with a mixed, LSLH video model, Crystal Renay, whose stock has been slowly rising on social media. Ne-Yo, 31, and Crystal met on a music video shoot. The R&B crooner crushed all rumors that he was gay by siring 2 children with Atlanta socialite Monyetta Shaw. The couple went their separate ways last year without much fanfare.
All doubts about Beyonce‘s younger sister Solange Knowles‘s mental instability were erased when that shocking elevator video was leaked by a gossip tabloid. Every day is a struggle for the 28-year-old Houston native, who was never charged with putting her fists and feet on her aging brother-in-law, Jay Z. So when Solange has a good day, it is a headline-worthy event.
Reality TV personality Bethenny Frankel‘s fans reacted negatively to her innocently posing in her daughter’s pajamas. Frankel posted the photo on her Instagram account to supposedly show her fans how fit she was. But the move backfired when her followers criticized her for promoting anorexia.
According to the tabloids, singer Chris Brown and his on-again, off-again girlfriend Karrueche Tran supposedly split after he posted a photo of her flat butt on Instagram.com. The photo has since been deleted.
My daughter just came in should I be asking so questions !????? http://t.co/iNJTvjo1Bc
— ELGIN (@Ginuwine) July 3, 2014
R&B singer Ginuwine, 43, asked a rhetorical question on social media yesterday: “My daughter just came in should I be asking [some] questions !?????”
But Mrs. Ginuwine, former rapper Tonya Lumpkin, aka Solé, was not amused at her husband’s insinuation that their daughter is tricking for dollars.
Monica posted this adorable Instragram.com image of 2 generations of her family, her daughter Laiyah Brown and her granny.