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Kim Kardashian has defended the backlash to her SKIMS maternity shapewear line after many people, including Jameela Jamil, attacked the ads.

The 39-year-old reality star took to Instagram over the weekend to share images from the new maternity shapewear collection, showing pregnant women sporting high-waisted panties, bodysuits and shorts.

However, some people took issue with the maternity line - since they are designed to hide flab and extra rolls.

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Jameela, who is an outspoken critic of the Kardashians and their shenanigans, commented:

"I wish we could just normalize just focusing on the inside of a pregnant body, not the outside. You don't need your shape corrected or hidden... Pregnancy is hard enough, with enough worries already... If I ever have a baby I'm welcoming the stretch marks, the new curves and I'm sure as s**t not gonna rush to try and snap back, I'm just gonna let my body heal from the Massive event that has occurred inside my body."

Others complained that SKIMS did a terrible job Photoshopping an African woman into the ad. The African model is Photoshopped to darken her skin and she throws a large shadow on the model next to her. The other models have no such shadowing - even though they were snapped under the same studio lighting.

BACKGRID

Kim took to her Twitter page to insist that the pieces are designed to support a pregnant woman's bump - not hide it.

"To anyone who has an issue with maternity solutionwear, and if you haven't been pregnant before you may not know the struggle of what it's like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support," she wrote.

"The belly part doesn't slim your belly. It's actually sheer and a thinner layered material compared to the rest of the garment. It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back -and the compression on the leggings helps with pain relief caused by swelling. It is also worn after you have given birth and provides the comfort and support that most women need after delivery especially if you are recovering from a cesarean."

Kim added that the new line, available in nine colors and from sizes XXS to 5X, was created in response to "the tens of thousands of pregnant women who wrote us requesting it".

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Jameela Jamil wishes her followers would stop pestering her about Kim Kardashian's body image issues.

Jameela urged fans to stop encouraging her to "scream" at Kim Kardashian, and simply unfollow the buxom reality star if they don't like her tiny waist posts.

The "Keeping Up With the Kardashians" star hit headlines earlier this week when she shared a snap of herself showing off her impossibly tiny waist in a corset.
 

Many fans contacted "The Good Place" actress Jameela, who has gained something of a reputation for speaking out on social media posts with damaging body image content.

Fans begged Jameela to weigh in on the situation, but the 34-year-old actress instead told her followers that they have the power to make their own decisions about posts like Kim's.

"I've received over 1000 DMs asking me to address this," Jameela wrote on Instagram.

"Kim, like many of us, has had decades of body image issues and obsession. This has been HEAVILY perpetuated by how much the media scrutinised [sic] her and her sisters over their appearances. She isn't actively trying to harm you. She’s just so harmed and deluded into thinking this is what SHE needs to look like to be special and beautiful and she's spilling it out onto her following. Is this wrong? YES. But I'm not sure she realizes that she's doing to others what her idols did to her, in making her think a tiny waist is the key to femininity and sex appeal."

Jameela said she's happy that her fans are aware that Kim has serious body image disturbance issues. "...it shows my work is done," Jameela said.

Concluding her post, Jameela stated:

"So there's no point in screaming at her. The smart thing to do is to protect YOURSELF. YOU have the power. YOU control every Market. YOU choose what and who is trendy. Unfollow the people who tell you things that hurt your self esteem. Don't let the debris of their damage spill out onto you. Unfollow people/brands that don't make you feel powerful and happy and grateful for what you have. You're the boss and none of them are s**t without you."

It's not the first time Jameela took aim at Kim and her equally damaged sisters. She previously slammed Kim's younger sibling Khloe for promoting diet supplements on her social media pages.