Kendrick Lamar

Rapper-of-the-moment Kendrick Lamar hopes his new $109 Reebok sneakers will promote peace, unity and equality in the world.

The 29-year-old Compton, California native became a “brand ambassador” for the sportswear giant in 2014, and he has used similar ideological guerrilla marketing to sell sneakers to his fans.

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Kendrick Lamar

Monday night’s Grammy Awards live telecast garnered the lowest ratings in 7 years.

The 58th Annual Grammy Awards drew 24.95 million viewers and a 7.7 rating among adults 18-49, according to Deadline.com. That’s a significant drop in ratings of 9.4%. The lowest since 2009.

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The Amazing Spider-Man 2 Premiere Red Carpet at The Ziegfeld Theater in NYC

Power Couple Alicia Keys and her husband Swizz Beatz attended the New York Premiere of “The Amazing Spider-Man 2” movie at The Ziegfeld Theater on Thursday, April 24.
Photo: Jennifer Mitchell / Splash News

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Rihanna goes from casual to fancy for early morning TV appearance Rihanna arrives to "Good Morning America" wearing a fur coat

Troubled singer Rihanna was seen arriving and departing “Good Morning America” today wearing a fur coat over grey sweatpants and New Balance sneakers. She departed the studios wearing a fashionable skirt and high heels.
Photos: North Woods, Jackson Lee and 247PapsTV for Splash News

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