Bruce Jenner

The rumors that Bruce "Caitlyn" Jenner was coming out with his own line of makeup are true. The 66-year-old father-of-6 announced his new line of M.A.C. lipstick called Finally Free, which launches on April 7.

According to M.A.C.'s website, Jenner's new M·A·C Lipstick, "Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities."

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Bruce Jenner on Vanity Fair

Beauty brands MAC and Estée Lauder are considering profiting off all the hype surrounding Vanity Fair's cover featuring former Olympian Bruce Jenner in drag. MAC is thinking of signing Jenner to be the next face of their feminine beauty products.

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