Sporting goods giant Nike has dropped disgraced football player Adrian Peterson from an endorsement contract after initially standing by the accused child abuser.
LeBron James, the greatest NBA player on earth, continues to make major moves on the business side of the ball.
James, who will play for the Cleveland Cavaliers this season, visited Nike headquarters to launch his new Nike 12 sneakers.
THe NYPD shut down a store that was set to sell the new $250 Supreme/Nike Air Foamposite sneakers on Thursday.
Police dispersed about 300 sneaker heads (mostly blacks and Hispanics) who lined up outside Supreme New York on Lafayette Street Thursday morning. Most of them were unaware that the NYPD cancelled the sale of the colorful basketball shoes.
A 14-year-old Autistic boy who went missing from his Queens, NY school may have drowned after running from a dog, the NY Post reports. Avonte Oquendo disappeared on Oct. 4 after walking away from the Riverview School in Long Island City. He was seen running from a dog in Hunter’s Point South Park, a short distance from his school. Police believe Avonte may have fallen into the East River after running from a dog. Avonte’s family said the mute boy was petrified of dogs and water.
Music tycoon Kanye West bailed on Nike following a dispute over royalties. In a recent interview with New York’s HOT 97, Kanye explained:
“So [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 SKU — that’s the amount of items that you have. Would that make you happy, Kanye?” And rightfully so, Kanye replied: “I need royalties.”
In that same interview Kanye announced his partnership deal with Nike’s rival, Adidas. Well, it seems Nike had a surplus of Air Yeezy 2 “Red October” shoes left over from Kanye’s contract.
The streets have been buzzing about sports footwear giants Nike and Adidas signing rappers (Drake and Kanye West) to exclusive partnership deals. Neither Drake nor Kanye seem to be athletically inclined. In fact, both men lean toward the Metrosexual side of the fashion aisle. Kanye kept the buzz going last night by announcing a release date for his new Kanye West x Adidas shoe line.
NBA superstar Lebron James, Crown Royal and NIKE presented the LeBron 11/11 Experience in Miami over the weekend. Crown Royal and NIKE took over a parking deck on Lincoln Road in Miami Beach and turned it into a playground and more for the launch of Lebron’s new basketball shoe. NIKE presented a history of LeBron’s shoes and the evolution of the superstar himself.
King James, as his fans call him, took questions from kids and signed autographs. NIKE debuted the new commercial that was shot a few weeks ago on South Beach. Also in the house were LeBron’s wife, Savannah James, and mother, Gloria James, Gloria’s boyfriend Da Real Lambo, NBA veteran Kenny Smith, actor Terrence J, super producer Pharell Williams, and socialite Teyanna Taylor, who maintains homes in Miami and Atlanta.