endorsements

The Federal Trade Commission issued strong warnings to celebrities and influencers who peddle products on social media in exchange for cash.

The FTC warned celebrities that they must disclose the compensation they receive in return for peddling products on social media such as Instagram or Twitter.com.

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Ad Blocker

Popular gossip blogs such as Bossip are fighting back against ad blockers that deprive them of tens of thousands of dollars in ad revenue.

Readers who visit Bossip.com see a message informing them to disable their ad blocking software or they will be blocked from viewing the site.

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NY Post Alex Rodriguez

There are unconfirmed reports that Barney’s NY plans to donate 100 percent of the proceeds from the Barney’s/Jay Z Collection collaboration to the Shawn Carter Foundation. Barney’s paid an insane amount of money to place banner and tower ads prominently on the front page of the NY Post to make sure you know the truth.

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Facebook policy change

Social networking giant Facebook has announced a new change in its policy that will allow advertisers to use your name, original content, Personal data and your photos in their online advertisements without your permission and without compensation to you.

The announcement comes on the heels of a legal settlement earlier this week that saw Facebook pay out over $20 million to Facebook members whose names and images were used in ads without their permission. Under the terms of the settlement each user will receive $15 in compensation.

Prior to the new change, Facebook members were allowed to choose privacy settings that blocked the use of their name and images in advertising on the social network. Those privacy settings have now been removed.

Facebook has reworded the policy to inform users that your face and name CAN be used in advertisements going forward — without your permission.

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