Terry Mango Liam Frank Odhiambo

The parents of the 5-year-old model featured in H&M Clothing’s controversial “Coolest Monkey in the Jungle” advertisement says they were forced to flee their home due to public backlash.

Terry Mango and her partner Frank Odhiambo appeared on ITV’s This Morning with the son Liam on Monday. They said they were forced to flee their Stockholm, Sweden home with their children after public backlash to the image of Liam wearing the hoodie.

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H&M Stores

H&M closed down all of its stores in South Africa after the stores were ransacked by a group protesting a H&M online advertisement featuring a black boy wearing a hoodie.

The Swedish-based clothing retailer announced all stores in South Africa were temporarily closed after the protesters trashed the stores on Saturday.

Activists and consumers were outraged over an H&M ad featuring a black boy wearing a hoodie that read: “Coolest Monkey in the Jungle”.

The boy’s mother later dismissed the controversy, telling Americans to “Stop crying wolf all the time”.

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H&M ad

The mother of the handsome young lad featured in the controversial H&M ‘monkey’ advertisement has a word of advice for Americans who tend to overreact to every little controversy: Get over yourselves.

Terry Mango, the British woman whose son was featured in a H&M ad wearing a green hoodie with the words “COOLEST MONKEY IN THE JUNGLE”, took to social media to diminish the controversy.

[I’m] the [mom] and this is one of hundreds of outfits my son has modelled [sic]……. Stop crying wolf all the time, unnecessary issue here. Get over it,” she wrote.

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Singer The Weeknd has severed his business ties with H&M after the European clothing giant ran an advertisement on its UK website featuring a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle”.

On Monday afternoon Weeknd tweeted: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”

H&M, which is based in Sweden, apologized and removed the advertisement on Sunday. But that was not enough for Weeknd and others who remain highly offended by the racist advertising gimmick.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” the company told the NY Daily News.

Two other hoodies from the same company featured white boy models, including one labeled a jungle “survival expert.”

endorsements

The Federal Trade Commission issued strong warnings to celebrities and influencers who peddle products on social media in exchange for cash.

The FTC warned celebrities that they must disclose the compensation they receive in return for peddling products on social media such as Instagram or Twitter.com.

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Ad Blocker

Popular gossip blogs such as Bossip are fighting back against ad blockers that deprive them of tens of thousands of dollars in ad revenue.

Readers who visit Bossip.com see a message informing them to disable their ad blocking software or they will be blocked from viewing the site.

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