When it rains it pours. Embattled TV chef Paula Deen has been dropped by Target and Novo Nordisk following her admission that she uttered racial slurs in the past. The Food Network declined to renew Deen's contract on Friday. And on Wednesday, Wal-Mart announced it was dropping Deen as a sponsor. Deen's other sponsors, online shopping giant QVC and Smithfrield Foods are awaiting the outcome of a sexual harassment lawsuit filed against Deen's brother, Bubba Hiers.
Deen, 66, could lose $17 million in endorsement revenue as a result of the controversy.