Edward Stack Nikolas Cruz

Dick’s Sporting Goods Chairman and CEO Edward Stack isn’t waiting for members of Congress to move on banning assault rifles. Stack told Good Morning America he is banning sales of assault rifles in all of his stores in the wake of the Florida school shooting.

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Kendrick Lamar

Rapper-of-the-moment Kendrick Lamar hopes his new $109 Reebok sneakers will promote peace, unity and equality in the world.

The 29-year-old Compton, California native became a “brand ambassador” for the sportswear giant in 2014, and he has used similar ideological guerrilla marketing to sell sneakers to his fans.

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