A teenager who was obsessed with social media took her own life after not getting enough 'likes' on her photos.
Chloe Davison, 19, hanged herself in her bedroom moments after she was active on social media, her mother told The Sun newspaper.
"She thought she wasn't good enough unless she was getting loads of likes and comments," Clair Reynolds said.
Chloe was an aspiring model whose self-esteem was closely linked to social media engagement with her photos.
"She was addicted to apps like Instagram and Snapchat," said family friend Nick Coombs, who knew Chloe since she was a youngster.
Coombs, 55, said Chloe was addicted to selfies. "She would spend hours taking the perfect photo, but would delete it later if it didn't get popular enough," Coombs said.
Reynolds said Chloe struggled scholastically and she was a loner who rarely hung out with friends.
As a result of her self-imposed isolation Chloe was often taunted and bullied online by trolls who made fun of her pictures.
"Chloe was crying many nights because someone had said something horrible about her online," her older sister Jade Davison told a reporter.
Jade and her mother returned home Friday night from a bar around 11:30 p.m., and found Chloe hanging in her bedroom.
"When we took her body down, her hair and makeup were still perfect," said Coombs who was at the house when Chloe killed herself.
"She was wearing some new lingerie that she'd been excited to model," he said.
"Chloe was beautiful, but she didn't see that," said her mum. "She cared too much about how other people saw her."
If you or someone you know is in emotional distress or suicidal crisis, call the National Suicide Prevention Hotline at 1-800-273-TALK (8255).