Wal-Mart is the first major U.S. retailer to capitalize on the hoverboard scooter craze. The skateboard hoverboards were made popular by artists such as rapper Wiz Khalifa who was yanked off his hoverboard and cuffed by airport security at LAX.

Wal-Mart secured the rights from American importer IO Hawk to sell hoverboard scooters stateside this Christmas.

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Chuck Netzhammer

Wal-Mart has apologized to a Louisiana man for baking him an ISIS cake after refusing his request for a Confederate flag cake.

Chuck Netzhammer placed an order for a cake printed with an image of the Confederate flag at his local Slidell Wal-Mart, just one week after white supremacist Dylann Roof went on a rampage at a South Carolina church, killing nine.

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Paula Deen dropped by Target Wal-Mart

When it rains it pours. Embattled TV chef Paula Deen has been dropped by Target and Novo Nordisk following her admission that she uttered racial slurs in the past. The Food Network declined to renew Deen’s contract on Friday. And on Wednesday, Wal-Mart announced it was dropping Deen as a sponsor. Deen’s other sponsors, online shopping giant QVC and Smithfrield Foods are awaiting the outcome of a sexual harassment lawsuit filed against Deen’s brother, Bubba Hiers.

Deen, 66, could lose $17 million in endorsement revenue as a result of the controversy.

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