Quiet as it’s kept, producer Dallas Austin has been dressing his celebrity friends in pieces from his new clothing line for at least a year. Though not a new concept, Dallas describes his new clothing line as “street couture menswear.”

“I found that there was a lack of men’s clothing that spoke to the new generation, so I wanted to fill that void by creating a brand that exemplifies cutting edge style, and a collection that breaks ethnic boundaries,” the Atlanta native said about the inspiration behind the clothing line.Primarily a fusion of punk and prep influences, with a distinctive European militant touch, Rowdy’s tagline, “Rowdy, King of All Angels” was inspired by Austin’s adopted philosophy of the fallen angel, who found his own strength after being cast from heaven and transforming himself into a villain of good. After discovering his true warrior within, the angel proved himself to God and became the King of all angels. (Source: EURweb)

Celebs such as Jermaine Dupri and Sean Combs have been photographed wearing the bold white or black tees emblazoned with the Rowdy crest. This past weekend, Quincy Brown wore a red limited jacket with punk flavor from the Rowdy line to his Stunna 16 birthday party at the Velvet room.