A British student union group’s plan to promote domestic violence against women may have backfired. Members of the Cambridge University Student Union Women’s Campaign affixed stickers to Chris Brown’s fifth studio album, Fortune, at a HMV store in England. The stickers read: “WARNING: Do not buy this album! This man beats women.”

The domestic abuse statement stems from Brown’s conviction for felony assault on his ex-girlfriend Rihanna in 2009.

But the worldwide news coverage of the British student group’s protest resulted in increased sales for Brown’s Fortune CDs in Europe, MSN reports.

“They got their point across pretty effectively,” a spokesman for the U.K.-based retailer said. “With widespread coverage around the world, though, quite a few people now know there’s a new Chris Brown album out.”

This is good news for Brown, 23. His Fortune CD is a big hit with college students and young people on both sides of the pond.

More from Sandrarose.com:

  • Chris Brown’s Albums Labeled with Domestic Abuse Warning Stickers
  • Chris Brown: ‘I have a close friend, but it’s not like a relationship’
  • Rihanna and Chris Brown Kiss and Hug During VMAs
  • Did Chris Brown tattoo image of battered Rihanna on his neck?