Fenty Beauty by Rihanna

Rihanna expanded her investment portfolio by launching her own line of beauty products called Fenty Beauty by Rihanna in collaboration with Sephora.

The Bajan singer’s cosmetics collection went live at midnight on September 8, online and in Sephora stores.

Fenty Beauty by Rihanna

Hollywood Life‘s beauty editor got her hands on everything in the collection at a launch party on Sept. 7.

The following is her rave review of a few of Fenty Beauty by Rihanna products:
 

Pro Filt’r Soft Matte Longwear Foundation

Fenty Beauty by Rihanna

“Her Pro Filt’r Soft Matte Longwear Foundation comes in a whopping 40 shades, so ALL skin tones can wear this medium to full coverage formula. It feels smooth and creamy going on, like a dream!”

 

Match Stix

Fenty Beauty by Rihanna

“The magnetic “sticks” contain concealer, highlighter, and contour colors. You can mix and match your favorites — honestly, the highlighters are so multi-purpose. I used Ridiiic (a “golden papaya” shade) as a blush, lipstick AND eye shadow. Unicorn is a gorgeous purple that she just wore on the cover of ELLE. There are both shimmer and matte formulas within the Match Stix collection.”

 

Killawatt Highlighters

Fenty Beauty by Rihanna

“The Killawatt Highlighters are EVERYTHING. The colors are so gorgeous and four of six compacts actually contain two colors. Rihanna’s favorite is the gold Trophy Wife — she was wearing it at the launch party and was GLOWING.”

 

Fenty Beauty by Rihanna

“She also has a ton of amazing tools and brushes. Many of the brushes are portable and perfect for your purse, because they have a little protector case around them. She also has blotting powder and blotting papers, so you can say goodbye to shine. She has ONE universal lip gloss shade and a face primer that’s like putting an Instagram filter on your face. Everything is amazing! Well done, RiRi!”

Photos by Barrera / Splash News