The iconic Friday the 13th villain Jason Vorhees is being featured in a public service announcement urging Americans to wear face masks amid the ongoing coronavirus pandemic.
Bosses at ad agency Ogilvy created a viral video featuring an actor dressed up as the horror slasher character out and about in New York, wearing his iconic white mask.
"The masked killer from Friday the 13th is taking a machete to the city's epidemic with a PSA (public service announcement) on the importance of preventative face wear," the caption alongside the video reads.
"It's not easy - the mask makes people uncomfortable," a narrator says over the video, which features bystanders fleeing from Jason. "I know, the whole chainsaw thing, I get it. But the thing is, behind the mask, I'm a regular guy."
The post concludes with, "Wearing a mask can be scary. Not wearing one can be deadly."
The ad campaign comes as stars like Tom Hanks and Jennifer Aniston take to social media to urge followers to wear masks in public.
But many Americans are reluctant to wear masks due to what they say is the politicization of the coronavirus.