Lizzo called out her record label for dropping the ball ahead of her new album release.
The pop star blamed Atlantic Records and social media algorithms for failing to promote her album, B-TCH.
“Ever since the algorithm has been showing us things out of order, baby, there’s no way to successfully promote your album where everyone knows your album is coming,” she said.
In a viral video, Lizzo asked fans to support B-TCH when it drops. “IRL, we cannot flop. My album is coming out in 23 days. Have you made your preorder yet?” she asked.
Lizzo stressed the urgency in getting the word out about her album.
“I’m posting every single day because this algorithm wants to see me in the [Khia] asylum and b*tch, I’m fighting for my life,” she said.
In another video, Lizzo is seen plastering huge promo posters on walls around town to get the word out. She also said Atlantic didn’t provide a budget for B-TCH.
Because her label is refusing to promote her new music, Lizzo took matters into her own hands and hit the LA streets to promote her next project! ? pic.twitter.com/HKGArxhkDw
— CHILLING WITH MONIE? (@CWMonieHQ) May 19, 2026
“I don’t know, but I’m crashing out on my label right now because I just really like – I feel like there’s not any marketing money being put toward my ideas,” she said.
Lizzo isn’t the only artist to feel betrayed by Atlantic Records. If you recall, rapper Cardi B was forced to promote her album, Am I the Drama?, after the label refused to give her a decent marketing budget late last year.
In a video, Cardi said her new budget from Atlantic was only $50. So she had to go out on the road to sell the album herself.
This is my last chance to sell this album so I don’t get sent back to the strip club… meet me there!!! https://t.co/WA7HGPVLIg pic.twitter.com/Uo2lVJqdkh
— Cardi B (@iamcardib) September 10, 2025
Cardi B is seen in the middle of the street trying to stop traffic to hand out her CDs in Atlanta. But no one stopped!
In another video, Cardi B sold CDs and vinyl albums on a sidewalk in NYC, while Bob Marley’s song “One Love” plays in the background.
Cardi’s album, Am I The Drama? sold over 200,000 units in its first week and peaked at No. 1 on the Billboard Hot 200 albums chart. Am I the Drama? has since been certified 3X platinum by the RIAA.