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Amazon

A dangerous TikTok challenge was quickly shut down by Amazon before it could lead to serious injuries or death.

According to the BBC, Amazon was made aware of the penny challenge on TikTok after its smart home device, Alexa, allegedly instructed a 10-year-old girl to perform the dangerous stunt.

On December 28, Alexa challenged the girl to "Plugin a phone charger about halfway into a wall outlet, then touch a penny to the exposed prongs."

The parents of the girl came forward and reported the dangerous instruction to Amazon after the girl nearly burned their house down.

Amazon acted quickly to delete the information from Alexa's memory banks.
 
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The BBC reports Amazon issued a statement admitting an "error" caused Alexa to find the dangerous challenge online and pass it on to the child. The company said Alexa will not repeat that mistake in the future.

"Customer trust is at the centre of everything we do and Alexa is designed to provide accurate, relevant, and helpful information to customers. As soon as we became aware of this error, we took swift action to fix it."

The penny challenge first became popular in 2019 on YouTube and eventually made its way to TikTok in 2020.

The New York Post spoke to Massachusetts Fire Marshall Peter J. Ostroskey who said the penny challenge can cause "sparks, electrical system damage, and in some cases fire."

He advised "local news outlets, school officials, and parent organizations" to "not only look for signs of fire play like scorched outlets but to have conversations about fire and electrical safety with tweens and teenagers."

Children who are fixated on starting fires are severely emotionally disturbed and should be seen by a mental health professional as soon as possible.

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YouTube

Michael B. Jordan turns up the heat in his new Super Bowl ad for the Alexa sphere.

The actor debuted his new Super Bowl ad spot on Twitter.com on Tuesday, Feb. 2.

The commercial features an office worker who begins to fantasize about the "beautiful vessel" after she spots Jordan's billboard on the side of a city bus.

The office worker gives Alexa (Jordan) a series of commands while her husband objects to having Alexa (Jordan) doing everything for his wife ("Alexa stop! Things are getting way too wet around here.")

Alexa's Super Bowl spot received rave reviews on Twitter, where many women say they plan to upgrade their Alexa devices.