Photo may have been deleted

Credit: PepsiCo

Parent company PepsiCo unveiled the new Aunt Jemima brand name and logo after discontinuing Aunt Jemima's iconic smiling face on breakfast products last year.

Pearl Milling Company, which created the Aunt Jemima brand, is now the name on the pancake and syrup packaging, the parent company PepsiCo announced on Tuesday.

Last year, the Quaker® Company, a division of PepsiCo Foods North America, announced it would retire the famous Black character who graced Aunt Jemima pancake mix and syrup packaging for over a century.

According to Quaker®, the logo and name were changed because they drew inspiration from the song "Old Aunt Jemima" from a minstrel show in which performers wore blackface.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

"We are starting a new day with Pearl Milling Company," a PepsiCo spokesperson told CNN. "A new day rooted in the brand's historic beginnings and its mission to create moments that matter at the breakfast table."

The new Aunt Jemima syrup bottles and pancake mix packages will debut in stores in June, the company said.

The Mars company dropped the name of Uncle Ben's rice brand shortly after the Quaker® announcement last year in an effort to "make meaningful changes across society."

Photo may have been deleted

Mars Inc.

Parent company Mars Inc. has revealed the new brand logo for its 70-year-old line of rice products.

Mars Inc unveiled the new logo on Wednesday.

The Mars company dropped the name of Uncle Ben's rice brand earlier this year in an effort to "make meaningful changes across society."

Mars became the latest "woke" corporation to drop a Black brand logo that they claim was stigmatized as a "racial stereotype" after the police killing of George Floyd in Minneapolis in May.

"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben's brand, including its visual brand identity,' spokeswoman Caroline Sherman said in a statement in June.

The company, which is owned by PepsiCo, acknowledged that a majority of Black people did not ask for the changes, and some are even resistant to the logo/brand changes.

Many accused corporations of intentionally using the civil unrest in the U.S. to remove the iconic images of Black people from their packaging.

"When you are making these changes, you are not going to please everyone, said Fiona Dawson, president for Mars Food, multiples and global customers. "But it's about doing the right thing, not the easy thing."

Photo may have been deleted

Quaker Co., Mars, Inc.

Quaker Oats announced in June that it would drop the iconic image of Aunt Jemima, who graced syrup and pancake mix packages for over a century.

Relatives of the original Aunt Jemima, whose image was used in the brand packaging for decades, objected to the company dropping her iconic image.

Quaker said packages without the Aunt Jemima image will begin appearing in stores by the end of the year. Quaker has not revealed its new packaging.

Photo may have been deleted

Uncle P

To take advantage of the growing lack of Black faces on major food brands, rap mogul Master P announced his new line of "Uncle P" food products featuring his face on the packaging.

"I'm grateful that I'm in a position to add some diversity in packaged foods," the 50-year-old told CNN. "It's not just about having the Uncle P products, but also having a good cause behind it. I'm happy that I can make a difference in my communities."

Master P said he will donate a portion of profits to organizations that benefit inner city children and elderly in Black communities across the country.

Photo may have been deleted

The grandson of the real "Aunt Jemima" Anna Short Harrington is speaking out about Quaker Oats Company's plan to "erase" his grandmother from the brand.

"This is an injustice for me and my family. This is part of my history, sir," Larnell Evans Sr. told Patch.com.

"The racism they talk about, using images from slavery, that comes from the other side -- white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother's history. A black female... It hurts."

Evans said his grandmother took the place of the original "Aunt Jemima" character, enslaved woman Nancy Green who debuted the first "Aunt Jemima" at the Chicago's World Fair in 1893.

Harrington replaced Green when she died in 1923.

Photo may have been deleted

The erasure of Black characters from brand packaging continues. The B&G Foods company said Wednesday it will "review" its Cream of Wheat packaging to ensure the brand did not contribute to "systemic racism."

The Cream of Wheat packaging features a logo of a Black chef. B&G foods made the announcement on Wednesday.

"B&G Foods, Inc. (NYSE:BGS) today announced that we are initiating an immediate review of the Cream of Wheat brand packaging. We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism. B&G Foods unequivocally stands against prejudice and injustice of any kind."

Photo may have been deleted

The decision follows on the heels of Quaker Oats company's plan to retire Aunt Jemima, and Mars, Inc said it will retire the Black character on Uncle Ben's rice packaging.

Also on Wednesday, Conagra Brands food company said Mrs. Butterworth's pancake syrup packaging is "under review".

"We understand that our actions help play an important role in eliminating racial bias and as a result, we have begun a complete brand and packaging review on Mrs. Butterworth’s," said Communications Manager Dan Skinner.

Photo may have been deleted

Quaker Co., Mars, Inc.

Uncle Ben's rice will no longer bear the likeness of a Black rice farmer on its packages, Mars, Inc. announced Wednesday.

The news comes after the Quaker Oats Company, which is owned by PepsiCo, decided to retire the Aunt Jemima logo from its packaging due to the company's long history of racial stereotypes.

Mars, Inc. said the change was long overdue "to put an end to racial bias and injustices." The company added it will look at "all possibilities" to replace the familiar logo on it's rice products.

Mars did not indicate if the "Uncle Ben" name would remain on the packaging.

"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben's brand, including its visual brand identity,' spokeswoman Caroline Sherman said in a statement.

Earlier, the Quaker Company announced it would retire the famous Black character who graced bottles of Aunt Jemima pancake mix and syrup for over a century.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

The new Aunt Jemima syrup bottles and pancake mix packages will debut in stores in the fourth quarter of 2020, the company said. The name change will be announced soon.

Photo may have been deleted

Quaker Oats Company

Days after parody website The Onion caused Aunt Jemima to trend on Twitter.com, the Quaker Oats Company has decided to retire the famous Black character who graced bottles of Aunt Jemima pancake mix and syrup for over a century.

On June 12, The Onion tweeted, "Quaker Oats Replaces Historically Racist Aunt Jemima Mascot With Black Female Lawyer Who Enjoys Pancakes Sometimes."

Many were fooled by the tweet, including retired rapper-turned-activist Ice Cube, who tweeted: "BUSTED: There's obviously no Black people on your board of directors! GET SOME QUICK."

The bottles will be rebranded with a nw character and name in the wake of nationwide protests and unrest after white police killed Black people in Georgia, Minneapolis and Louisville.

Quaker Oats Company responded to pressure over the years by modernizing the Aunt Jemima character who originally wore a scarf on her head and a neckerchief. But Quaker Oats declined to retire the character until now.

Photo may have been deleted

Quaker Oats Company

"As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," Kroepfl said in a press release.

The new syrup bottles and pancake mix packages will debut in stores in the fourth quarter of 2020, the company said. The name change will be announced soon.