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A historic Krispy Kreme in Atlanta, Georgia, owned by NBA legend Shaquille O'Neal, was heavily damaged by fire early Wednesday.

Atlanta fire crews responded to reports of a fire at the location shortly after midnight. When fire crews arrived, the historic structure was fully engulfed in flames, ESPN reported.

The fire reportedly started in the rear of the building. Video posted on social media shows roaring flames. No injuries were reported.

O'Neal bought the store in 2016. Originally built in 1965, the Krispy Kreme fed mourners after Martin Luther King Jr.'s funeral in 1968 by donating 150 dozen doughnuts to Atlanta churches.

"I hope no one was hurt and we will bounce back better than ever," the Basketball Hall of Famer told WXIA-TV.

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Shaquille O'Neal was positioned to be the face of Papa John's Pizza after the company spent $50 million to scrub founder Joe Schnatter's face from pizza boxes and delivery vans.

But now it seems O'Neal may get the pink slip for missing too many shareholder's meetings.

O'Neal is pictured with Atlanta Mayor Keisha Lance Bottoms at the grand opening of his Papa John's franchise store in Atlanta in August 2019.

Last year, O'Neal reportedly approached then-CEO Steve Ritchie and activist investor Jeff Smith and told them, "I would like to be involved, if I can be on the board and if I can purchase a couple franchises.”

Papa John's signed O'Neal to a lucrative partnership last year that included nine franchises and a seat on the board.

O'Neal, who is in high demand as a product endorser, apparently took the money and ran -- at least that's what he's being accused of by an advisory firm.

Institutional Shareholder Services, a corporate advisory firm, is encouraging Papa John's to kick O'Neal off the board for missing 75% of shareholder meetings.

ISS wants the board members to vote to remove O'Neal at its April 23 shareholder's meeting.

In its SEC filing, Papa John's revealed every member attended at least 75% of meetings "except for Shaquille O'Neal," who was unable to attend board meetings due to prior business commitments.

O'Neal also has sponsorship and endorsement deals with Ring, Steady, Forto Coffee Shots, Carnival Cruises, Icy Hot, Krispy Kreme, and National General Insurance, as well as a sports analyst gig with TNT.

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NBA legend Shaquille O'Neal's sister Ayesha Harrison-Jex died Thursday night after a prolonged battle with cancer.

Harrison-Jex, 40, was diagnosed with cancer in 2016. O'Neal's co-host Ernie Johnson announced the sad news during the TNT's Inside the NBA sports program on Thursday.

O'Neal was noticeably absent during the sports analyst program that normally features O'Neal alongside Johnson, Charles Barkley, Candace Parker and Kenny Smith.

"I'm trying to put into words the way Shaquille has reacted to this, and he's struggling," Johnson said. "And when he struggles, we struggle with him. Because he's one of our brothers and we feel for him tonight."

Johnson added that O'Neal, 47, is currently in Orlando, Florida, with his family.

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Barkley said kind words to O'Neal's mother, Lucille O'Neal, who was there for his family when his mother died.

NBA commissioner Adam Silver, who was on the show, also sent his condolences to the O'Neal family.

"It's times like this when we're all together," Silver said.

Shaquille tweeted, "Thanks for the condolences and the love. If I had older brothers, it would be you 3. Love y'all and love you more Candice."

Harrison-Jex leaves behind a son Bryce, according to Johnson. She will be laid to rest in a military cemetery and will be buried next to O’Neal’s stepfather, Sgt. Phillip Harrison.

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LeBron James wrote an uplifting IG post for Shaquille O'Neal's 18-year-old son Shareef O'Neal who failed to make the McDonald's All-American team.

Tucson.com reports that Shareef was left off Tuesday's roster because he's simply not good enough.

"O'Neal is considered a borderline five-star prospect (24/7 ranks him as a four-star prospect while ESPN has him as a five-star)," the newspaper noted.

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Proud father Sean "Puffy" Combs reacted to his son's Fashion Week debut on Saturday. "I'm so proud of my son @kingcombs he walked in the @dolcegabbana show again in MILAN #BlackExcellence LOVE YOU BOY!!!" he tweeted.

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