Video: Solange & Bey Behind the Scenes of L’Oreal Commercial

Sandra Rose January 15, 2009

I was just over on the ONTD blog and I saw these comments posted under this video. Pure comedy! Lol:

dj simma
2009-01-15 05:16 am UTC

my friend worked on the set of a beyonce video shoot and he said that her entire family including herself and solange were the biggest bunch of assholes he has ever encountered in the entertainment biz.

promisemewings
2009-01-15 05:07 am

Is there really a need for a “behind the scenes” look of a hair color commercial, especially when Beyoncé wears wigs 90% of the time? (LINK)

PAGESINADIARY

yata yata yata
PAGESINADIARY

she actually wears that lace front 97% of the time
SMALONE

no 100%
h0tsauce

I like Beyonce..but

NEXT!!!
Terry .W

thats not hard to believe – Under Mama Tina’s spell, anything is possible
iscream

What made them a bunch of azzholes?
ChokLitFactory

Hahahah on the wig comment!!
http://myspace.com/theflyestmom Nekita

Did she say L’Oreal done to the hair……. oh did she really mean WIG….. Stop it Bey!!! And why is Tina in there getting her wooliness done. She’s not even in the damn commercial.
itswhatever123

ok lets do some math. Beyonce said she started working at L’Oreal when she was 18 or 19 right? but she started with them in 2003, which would have made her 22 or 23 years old, hmmm, maybe shes working to hard or shes doesnt know her age again.
miamore73

Yeah after a while it’s hard to keep your lies ahem i mean numbers straight.
Shauny

I have never understood how Bey and then Solange were in hair commercials wearing weaves and wigs anyway. Never did get that.
http://myspace.com/reddymond_45 The Black Katie Couric

I so agree with the last statement. I’m with the above poster in not understanding HOW they can promote hair products when they place that horse weave on in the morning and take it off at night.

Oh how I wish one day I will have the opportunity to call into a radio station when Bey is up there and ask “do you prefer human or synthetic”
licia

lmao @ black katie couric.
MUNCHOSGIRL

itswhatever123 she was 19…here is part of her contract.
Beyonce’s Head = Big Booty
L’Oreal deal nets diva millions for ten days work
AUGUST 18–Beyonce Knowles’s hair earns more than you and your friends combined. The pop singer’s five-year endorsement deal with L’Oreal is worth a maximum of $4.7 million and requires the 22-year-old star to work just ten days annually (though the company can ask for two extra ten-hour “service days” at the bargain daily rate of $25,000). Along with the ten days worth of photo shoots, promotional gigs, and personal appearances, Knowles must apprise the cosmetics giant of “any radical changes to her hair any concert tour may necessitate” and has to maintain her luxurious auburn locks “in excellent condition.” She declined, however, to make appearances “at a store or other retail location or spaces otherwise open to the public.” Knowles can’t go near Revlon or Clairol products and must maintain “approximately the same physical appearance and health,” so bloating up on “juicy baked chicken” is a no-no. The lucrative contract, a copy of which you’ll find below, also gives L’Oreal the right to actually inspect Beyonce’s hair as long as she gets two weeks notice. And if she has to travel more than 50 miles from her crib for L’Oreal work, Knowles is guaranteed first-class ground and air transport and hotel accommodations for four people. Signed in February 2001, the L’Oreal deal’s initial term covered two years and included three separate option years (the firm has exercised the first two of those options, with the third option year, worth $1.08 million, scheduled to begin April 15, 2005). The L’Oreal contract surfaced earlier this month in connection with a lawsuit brought against Knowles by Wilhelmina Artist Management, which claims it has been stiffed on commissions it is owed for arranging the endorsement deal.

FUNNY THING IS BEYONCE REALLY DOES HAVE HAIR, THAT IS HER HAIR IN THE BEHIND THE SCENES VIDEO POSTED. I KNOW SOMEONE PERSONALLY WHO HAVE BEEN IN THE ROOM WITH HER WHILE KIM WAS DOING HER HAIR. THEY TOOK A PICTURE AS WELL. LOGICAL QUESTION, DO SOME OF YOU REALLY THINK LOREAL WOULD BE SO STRICT ABOUT HER HAIR’S APPEARANCE IF SHE TRULY DIDN’T HAVE ANY?
and has to maintain her luxurious auburn locks “in excellent condition.” DO YOU REALLY THINK THEY ARE TALKING ABOUT A WIG,WEAVE, LACEFRONT OR WHAT HAVE YOU?
http://myspace.com/thegameoncw Bird

MUNCHOSGIRL Says:

…..and has to maintain her luxurious auburn locks “in excellent condition.”
***************************

LOL. That is funny as all get out. The hair at the root might be B’s, but you better believe she’s weaved up. We know the girl has hair from looking at her childhood videos, which is why I always wonder why she never goes natural except for a rare jacked up ponytail that she probably put a hit out on the paps for catching her in. But thanks for that info. It answered my years long question of why B NEVER drastically changes her hair length or color. If I already had money, I’d be hard pressed to give a company that much control over what I do to my own damn hair. Also based on what you said, it would seem she has renewed her contract with Loreal as the original one has expired. That means however many more years of B’s hair looking exactly the same. I don’t know how she can stand it.
toosexy

@bird, very good response!
itswhatever123

• I really don’t care about when Beyonce started with l’OReal because she’s not paying my bills. But I felt the need to respond to MUNCHOSGIRL.
• Beyonce was 22 years old when she started with l’OReal not 18 or 19 as she claims.
• We all know Beyonce has that “good hair” we are not taking that away from her, she is part white. She could be wearing wigs to protect her hair from damage. She is an entertainer and her hair stylist is change her hair styles more times in one day than we go to the hair salon in two years.
• And lastly L’OReal has a history of false advertising, read below…

False claims in advertising and litigation for racial discrimination

In May 2007, L’Oréal was one of several cosmetic manufacturers ordered by the Therapeutic Goods Administration in Australia to withdraw advertising regarding the wrinkle removal capabilities of their products.[7]
In July 2007, the Garnier division and an external employment agency were fined €30,000 for recruitment practices that excluded non-white women from promoting its shampoo, “Fructis Style”.[8] L’Oréal is reported as saying the decision was “incomprehensible”[9], and would challenge the measure in court.
In July 2007, the British Advertising Standards Authority rapped L’Oréal for a television advert on its “Telescopic” mascara, featuring Penélope Cruz, stating “it will make your eyelashes 60% longer.” In fact, it only made the lashes look 60% bigger, by separating and thickening at the roots and by thickening the tips of the lashes. They also failed to state that the model was wearing false eyelashes. [10]
MUNCHOSGIRL

itswhatever123 Says
• Beyonce was 22 years old when she started with l’OReal not 18 or 19 as she claims.

Signed in February 2001, the L’Oreal deal’s initial term covered two years and included three separate option years (the firm has exercised the first two of those options, with the third option year, worth $1.08 million, scheduled to begin April 15, 2005)

READING AND COMPREHENDING IS VERY FUNDAMENTAL. DID SHE NOT STATE THAT SHE “SIGNED” WITH LOREAL WHEN SHE WAS EITHER 18 OR 19? SHE SIGNED HER CONTRACT IN FEB 2001, SHE WAS 19. WHEN THIS ARTICLE WAS WRITTEN AUGUST 18, 2004, SHE WAS 22 YEARS OLD. FALSE CLAIMS AND LITIGATION? I THOUGHT WE WERE TALKING ABOUT BEYONCE AND HER HAIR OR SUPPOSED HAIR.
http://myspace.com/thegameoncw Bird

itswhatever123

Those eyelash ads are a whole other story. The commercials really kill me. They claim the mascara is making your lashes all long when you can CLEARLY see that they are fake. If I have ever seen an eyelash commercial where the model wasn’t wearing fake lashes I don’t remember. Basically what they are boldly saying is “our product is not good enough to make your lashes look like this or we wouldn’t have to use these fake one”.
wiggy2272003

itswhatever123 says In July 2007, the Garnier division and an external employment agency were fined €30,000 for recruitment practices that excluded non-white women from promoting its shampoo, “Fructis Style”.[8] L’Oréal is reported as saying the decision was “incomprehensible”[9], and would challenge the measure in court

Gotta agree with Loreal/Garnier on this one. Different hair products are made for and marketed differently for a reason. If SoftSheen had a white girl in thier ads would you buy it?
toosexy

WHAT I CAN SEE FROM THE COMMERICAL IS BEYONCE HAS NO AZZ, MY SILK ROB LAYS ACROSS MY BIG AZZ, AND ANY AZZ SILK LAYS ACROSS IT YOU CAN TELL WITH THAT MATERIAL.

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