Rapper Bow Wow takes a page from mentor Jermaine Dupri’s book of shameless publicity grabbing.

Shad recently sat down with OK! magazine to discuss his reaction to the “shocking” photo of his friend Rihanna, who was “dealt with” by his other friend Chris Brown:

“Just shocking,” he tells OK!. “I mean we heard what happened but we really didn’t get a visual for it. But I mean hey, man. The picture speaks for itself.”

“I mean, being in the business, the first thing is ‘ah, it’s false, another rumor, bloggers just wanting to have traffic to their site,'” Bow Wow tells OK!. “But when the story was unfolding, it was kind of shocking to all. Chris is a good friend of mine. We’ve had the opportunity to tour together. And then Rihanna, she’s just a beautiful person. Period. Never done no wrong to nobody.”

Bow Wow really took it there when he compared Chrianna’s situation to his relationship with Ciara, lol

“I’ve been in a high profile relationship before and I know how it feels when everybody’s in your business. It just puts more pressure. And the only way they’re going to get over the situation is just to let them deal with it. And that’s what I really want to do. I’m praying for them both.” [LINK]

Once again, I feel it’s worth mentioning that the photo looked worse than Rihanna’s actual injuries.

The photo was of bad quality. It was overexposed. The color was not correct, and the camera was too close to her face, which caused distortions in her appearance. Her nose and lips looked bigger the same way your nose would if you looked into a car’s side view mirror.

Photos: Getty Images