Ludacris’ Cognac A Hard Sell in the Hip Hop Community
Anyone who’s seen rapper Ludacris lately at an industry event can’t miss that long, odd looking bottle he carries with him. Ever since announcing a partnership with Conjure Spirits co-founder Kim Birkedal Hartmann, Ludacris has had a rough go of it selling the brand to the Hip Hop community.
“All the [Atlanta] clubs have it, but I don’t see anybody popping bottles or buying it,” said one industry exec.
The reluctance of the Hip Hop community to warm up to Conjure has forced Luda to ramp up his marketing efforts.
The rapper frequently displays the bottle on video sets and at photo shoots. In fact, insiders are so used to seeing Luda with his ever present cognac bottle, they joke that he spends more time with the bottle than he does with his lady.
Luda has even taken to using his account on social networking site Twitter.com to market the liquor.
“Send me twit pics of u holding your @ConjureCognac bottles & I will [repost] them,” wrote Luda in a “tweet” yesterday that was reposted by roughly 20% of his 285,000 followers, prompting one annoyed “follower” to tweet back, “stop trying to sell your stupid drink all the damn time!”
And just today, he released a track, “O Let’s Do It”, from his upcoming “Conjure mixtape.”
One Atlanta marketing exec we spoke with noted that Luda probably has a certain sales goal stipulated in his contract that he hasn’t met yet — which explains the more forceful sales approach. Others point out that music mogul Sean “Diddy” Combs promotes Ciroc vodka, but you rarely see him photographed with the bottle in his hand.
In a post dated Dec. 31 on its stock market news blog, Scottrade.com noted that “preeminent Journalist Dan Dunn” named Conjure Cognac one of the Top Ten Spirits of 2009.
But hardly anyone in the Hip Hop community reads Scottrade.com — and it’s the Hip Hop community that Conjure and Luda wants so desperately to win over.
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53 Responses to “Ludacris’ Cognac A Hard Sell in the Hip Hop Community”
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He looks like a donkey..
LMAO @ “stop trying to sell your stupid drink all the damn time!”
The bottle is…..different? Has anyone tasted this, was it good?
I gets my drank ON…but haven’t tried this. Have any of you? Share your findings plz.
The top of the bottle looks like a d!@K
i have neverd heard of it. but i’d give it a try. if he wants to market to hip hop or some of his regular fans, he should host a party and give us free shots. that way i can tell him if i like it or not!
@ Ebony, w/ the exception of a mushroom head, it kinda does look like a dyck.
@Ebony
Thats one way to market it
if he wants to market to hip hop or some of his regular fans, he should host a party and give us free shots. that way i can tell him if i like it or not!
my sales background kicking in…..luda, don’t be a pushy sales rep. when people see you coming, they’ll run away. ease them into it. find ways to incorporate your product into peoples lives, in essence the only place that would be is the night life scene. and keep it there. dont be tweeting about that ish!
my addres is……….cuz i need to get paid for that ish
Too many brands to keep up with. Anyway,
just finished seeing OUR PRESIDENT’S news conference and I must say he looks like he has lost a lot of weight. I know it’s normal considering the nature of his profession but just wanted to know if you guys noticed it.
Ya Gotta Love PRESIDENT OBAMA: “I’m not interested in playing the blame game.” (don’t quote me but that’s it in a nutshell)
@j.c. I like ebony’s marketing, very creative:
Ebony Says:
The top of the bottle looks like a d!@K
Toni Says:
He looks like a donkey..
@tex, damn ebony. sex does sell tho!
missmiami Says:
Toni Says:
He looks like a donkey..
he does look the donkey from Shrek
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he really does
What’s the name of that donkey??????????????? LOL
missmiami Says:
Toni Says:
He looks like a donkey..
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@Missmiami…I dont remember the donkey’s name but all I can hear him say is(in Eddie Murphy’s Voice)”Who don’t like parfait”?..
@missmiami, his name was just donkey
the bottles are kinda cute, but if all they have is dark liquor
NO THANKS!
@j.c–You are right!
I live in Atlanta, and I don’t want to walk in any club and see any man drinking from this alcohol bottle
It’s actually good…I tasted it before it actually was available in stores. It’s not as heavy as other cognacs like Hennesey or Courvoisier. You know me…I’m an alcohol connoisseur!
Luda is usually cute to me. What’s different? Is it that lack of a moustache?
@Ebony, I hate to see anyone drinking from any bottle.
never heard of it
well if they can shove Nuvo down our throats why not this……
trynabeme Says:
LMAO @ “stop trying to sell your stupid drink all the damn time!”
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“it’s the Hip Hop community that Conjure and Luda wants so desperately to win over.”
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lol! They’ll have to literally throw us money for us to support this ish..who cares fo real??
Not another YAK, Sorry I’m a henny girl till death do us part.
Toni Says:
@Missmiami…I dont remember the donkey’s name but all I can hear him say is(in Eddie Murphy’s Voice)”Who don’t like parfait”?..
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Clearing things up…
Per RWS…After the Internet uproar caused by the thought of Lil Wayne playing the role of Jesus Christ on an animated show called ‘The Return of Freaknik’, Adult Swim’s creative director now says Weezy will be playing a rapper NAMED Jesus not the ‘Jesus’.
& WHHHHHHYYYYYYY…
If you happen to talk to a celeb on Twitter, try not to take it too seriously. One of Buffalo Bills Terrell Owens’ Twitter followers is claiming he and T.O. made a deal over Twitter that if T.O. didn’t catch 10 touch downs this year, the follower would get T.O.’s Bentley. Fast forward: T.O. didn’t catch anywhere near 10 touchdowns and now the follower is seriously trying to get T.O. to cough up the car.
Good luck with that…
*walks in*
@J.C.
.That gravi killing me softly …..
:ontopic: -I don’t drink hard liquor I fit the stereotype of girls like to drink fruity drinks ….Bacardi breezers
.and Smirnoff ice…..and some white wine does missy good
*walks out*
*walks back in*
Anyone see that dude on NB who was in that Keke Wyatt vid.He could make my bed rock
(a little faster then this emoticon) ……. He is my type…chocolate and got a nice body…… (in my Trey voice) Father forgive me
*walks out fanning self*
@Missy I saw the dude on that other site he was in one of Beys video as well his body was on point and
at he can make your bed rock!
@ Missy……ummmmm…YES GIRL HE CAN GET IT!!!
@Daisy-I am only being honest
@renegade-I know he could……I just hope he isn’t some idiot though…then that would be a turn off…
@ Missy: Who is that in your gravi? He looks hungry.
@mistarie-He isn’t hungry….that is pure muscle and sexiness..
..and his name is bobby roache
But
@ your gravi. why…..you was feeling chinny today..
I just finish watching Keke Wyatt vid. and that dude oozes sexiness…. *drinks cold water*
@ missy: Yes I was. I felt like today would be a great day to bring out the divas of Chindom. These bytches are in a WHOLE ‘notha league. Ya’ll don’t want it with them.
Oh @ Civil me & J.c gravi’s are giving you competition….so you need to step your game up…..
…. 
*walks out mummbling….bobby roache is a fine arse dude…(thats him in my gravi.) *
mistarie Says:
@ missy: Yes I was. I felt like today would be a great day to bring out the divas of Chindom. These bytches are in a WHOLE ‘notha league. Ya’ll don’t want it with them.
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I can’t stop laughing at your gravi. and I know they are in a league of their own …they are scary…And is that her come hither look….
…
I just can’t deal with it….they could give you a 1/2 moon chin check and that ish will knock you out for a week….& I don’t need to get knocked out for a week…
Ummm…a lil late to the convo, but I had to LMAO @ Missy’s comment:
He could make my bed rock
(a little faster then this emoticon) ……. He is my type…chocolate and got a nice body…… (in my Trey voice) Father forgive me
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Missy says: I can’t stop laughing at your gravi. and I know they are in a league of their own …they are scary…And is that her come hither look….
…
I just can’t deal with it….they could give you a 1/2 moon chin check and that ish will knock you out for a week….& I don’t need to get knocked out for a week…
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@ Missy: I am through with you. You have had me
all day. Goodnight ya’ll.
Brown make you CLOWN
White get you HYPED.
I don’t like neither. More power to ya LUDA.
too funny, but i agree with the twitter follower. i hate when celebs just do this and try to force us to buy their sh!t. i really hate it.
Luda, you aint hot like that…u never were, sorry to disappoint you. his appeal was regional primarily, so lets stop playing games. as much as puffy irks me too, he and luda aren’t of the same status. puffy has wide cross over appeal, ludacris never had it, never will.
if you’re thinking that im not a fan, that couldn’t be the closest thing to the truth.
I never heard of it either and never really paid too much attention to what Luda was drinking when I see him in photos.
That comment someone sent him via Twitter was priceless. OMG!
I never even heard of it before his verse on regret.
Of all the things to peddle – alcohol? And who are the demograpics? Kids and young adults.
Cognac is a million dollar industry in Detroit.
“In fact, insiders are so used to seeing Luda with his ever present cognac bottle, they joke that he spends more time with the bottle than he does with his lady.”
-LOL, Hell NAW!!!!!