The Hip Hop community is being blamed for ruining yet another high-priced alcoholic beverage.
If you recall, the folks at Cristal said "no thanks" to rappers who used to spit lyrics about the expensive wine on rap records. Rap mogul Jay Z was so infuriated by the winemaker's diss that he threw the full weight of his swag behind Ace of Spades, thereby helping the cheap bubbly gain a strong foothold in Hip Hop circles.
But now Moscato is fast becoming the favored beverage among rappers who routinely drop the brand name in their songs.
"Moscato d’Asti used to be a fun, simple, adaptable dessert wine," writes Gil Kulers, Access Atlanta's Wine Curmudgeon. The wine taster objected to the idea of Hip Hop thugs consuming the Moscato "in the back of a limo or as refreshment on the dance floor and certainly not with nonsweet portions of the meal."
"Where in the name of André Tchelistcheff did kids in their 20s get the idea to raise the roof with a bottle of Moscato d’Asti!?" Kulers gripes.
Kulers goes on to list the lyrics of Trey Songz’ song “I Invented Sex” as an example of the ruination of Moscato:
It’s a celebration
Clap clap bravo.
Lobster and shrimp and a glass of moscato ...
finish the whole bottle.
What irritates Kulers most is the unforgivable misuse of the wine, which is considered blasphemy in wine circles.
"Moscato does not go with lobster and shrimp and ranks among his last choices for a celebratory drink," wrote Kulers, who added: "It’s not the Wine Curmudgeon’s job to point out that “moscato” and “bottle” don’t rhyme."