Premiere Event: Dem Franchize Boyz Listening Party at New Era Store, 3/20

Photo by Freddyo Exclusively for Sandrarose.com

Dem Franchize Boyz scored major hits with the singles “White Tee’s,” “Oh, I Think They Like Me,” and “Lean Wit It, Rock Wit It.” But the Bankhead crew outgrew their contract at So So Def and signed a deal with Capital Records instead.

Now they are back to prove their success wasn’t a fluke with their sophomore album Da Point of No Return, which drops March 25. Last night the rap group held a listening party for Atlanta retailers and industry veeps at the New Era Flagship store – and my photographer Freddy O was there to capture all the excitement.

The New Era Atlanta Flagship store is located at 117 Luckie Street and has become home to collaborations, ATL exclusives, and crossover caps that promise to make fashionistas of all sorts salivate.

Check out their website www..neweracap.com.

Big thanks to Jennifer Yu of New Era for the personal invite!