The condom ad featuring rapper Lil’ Wayne bent over the hood of a police car while an authority figure handles his business from behind, has to be the most ingenious advertising marketing scheme in Hip Hop history.
It sure got my attention!
The company that made the ads, strappedcondoms.com has now released the second in a series of ads meant to advertise the magnum size condoms aimed at street thugs who don’t normally “strap up.”
AIDS is the leading cause of death among black men between the ages of 25 and 44.
The company came under heavy criticism (and ridicule) by bloggers and the hip hop community for the homo erotic imagery in the ads.
But the company feels the message is more important than the response.
So to that end, they have released a new ad which precedes the original in the ad series.
The new ad shows the same authority figure apparently reaching into Lil’ Wayne’s pocket to pull out the condom – and strap up – before he proceeds to bend Mr. Wayne over the hood.
But why didn’t they release this one first? It certainly would have made more sense.
