Sean Combs is capitalizing on Barack Obama’s historic win to hustle his cologne “I Am King.”
The fragrance hits stores next month and Sean is hoping that it will resonate with the same people who voted for Barack Obama. “When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it’s almost like that’s the trend,” he told The Wall Street Journal.
The paper adds that Diddy plans to promote the fragrance in a lunch he will hold in Los Angeles and on TV talk shows and link his new fragrance and Obama.
We’re wondering if Obama will request a cut of the sales proceeds since Sean is pimping his name to sell the cologne.