The Wrigley company, makers of Wrigley’s Spearmint chewing gum, has officially terminated Chris Brown’s ad contract. Brown recently pled guilty to domestic assault and battery charges and will be sentenced on August 27.
According to TMZ.com, Wrigley had previously “suspended” their campaign with Brown in February after the incident with Rihanna, saying they believed “Mr. Brown should be afforded the same due process as any citizen.”
But apparently, market research showed them that Chris Brown’s once skyrocketing career is officially over. Not even a wildly popular wedding video on YouTube featuring his Wrigley song could sway the Wrigley execs’ from their decision to fire his azz. It seems the Wrigley honchos have a soft spot in their hearts for battered women.
Besides, what corporation wants to see their celebrity spokesman picking up trash on the side of the highway as part of his community service program?
