Responding to intense pressure from stock holders and the public, Gillette — makers of quality razor products — has dropped Tiger Woods as its sponsor.
This decision follows on the heels of Pepsico/Gatorade’s decision to decline renewing Woods’ sports drink contract — though Gatorade claimed the decision was made before Woods’ much publicized transgressions. None of us believe that though (good try, Pepsi).
A number of companies with smaller market footprints have also dropped Woods’ ads from prime time.
Gillette made its announcement as Woods announced his decision to take an indefinite hiatus from the world of golf to pursue his favorite pastime — bagging dumb blonds.
“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” said Gillette, a division of Procter & Gamble.
