Beyonce‘s Ivy Park line is not selling like hotcakes – and that’s a problem for her investors.
The Ivy Park line, which is available in stores now, was practically DOA despite an expensive marketing campaign.
In a post on her Instagram.com page, Beyonce literally bends over backwards to motivate her fans into loosening their tight fists and buy her clothing.
Bey introduced the Ivy Park line with much hype and fanfare in March. The clothing debuted in stores on september 22. But the Ivy Park line, which consists of hoodies, swimwear, cropped tops and leggings, are not flying off the shelves.
“She thought her clothes would be sold out by now,” whispered an industry source.
Why aren’t you buying Beyonce’s clothing line?