Beyonce Knowles has chosen Laverne Cox as the face of her Athleisure Ivy Park AW 2017 fashion campaign. The 46-year-old female impersonator announced his dream job on Wednesday.
The Orange is the New Black star said the fashion campaign was shot over the summer, and launched on Wednesday, Sept. 6.
“To be honest, it doesn’t feel real,” Cox tells PeopleStyle. “It feels like some weird fantasy that I’ve had since Destiny’s Child. It feels amazing that I get to be a part of this brand that has already inspired me and be working with a woman who has been a huge inspiration to me and so many folks around the world.”
In a statement, the “Halo” singer revealed the new fashion campaign celebrates “everyone’s uniqueness”.
“True beauty and power are born out of strength of character and defined from the inside out,” the statement reads. “There is no one standard of beauty.”
“It’s about tapping into your inner hero,” the transgender star born Roderick Leverne Cox adds. “Beyonce is someone who has pushed herself beyond what even she thought she could do. It’s a sense of becoming a superwoman, and really pushing yourself beyond all measure.”
Cox was unable to work with the singer because she had just welcomed twins Rumi and Sir in June when the campaign was shot.
“Her team is incredible and there is so much love and respect for her vision and what she wants,” Cox explains. “Obviously she approves everything. It’s just wild to have Beyonce looking at the proofs from your photo shoot!”
While Cox celebrated online, biological women expressed disappointment in Beyonce for contributing to the erasure of women from the media and cultural space.
Others complained about Cox’s overtly sexualized poses in the campaign.
One Twitter.com user wrote: “Satan is the great deceiver who can alter his appearance to manipulate others!”
Another added: “Has anybody ever thought of Transgender being disease of the mind.
“God made you perfect when he created you in your mothers womb. You didn’t have to change a thing about yourself.”
Honestly though I had higher expectations for this Laverne Cox and Beyoncé collab, like Ivy park is cute and all but…
— ??Sa?m?? (@sumayahamani) September 7, 2017
Photo by Emma McIntyre / Getty Images
Oh god no. Why Beyonce?
Ivy Park is in Topshop and Nordstrom and some of her pieces are highly priced, more than the Target brands. I’ve only seen ONE Ivy park shirt on someone. And I’m not one to buy clothing that screams the designer’s name like Calvin Klein or IVY Park. They write their names all over their stuff.
The 46-year-old female impersonator announced his dream job on Wednesday.
**********************************
Oh the shade, lol. Seriously though, she could not find a “woman” for the job? With so few gigs around, now women have to compete with transgenders too?
….OK
Ok then……..
It dont get no bigger than that. Congrats to ya Laverne.
https://media.giphy.com/media/l6Td5sKDNmDGU/giphy.gif
still not buying…
I’m not fan of names plastered all of the product either. However, in NOT keeping with the PINK trend, I’d probably purchase the IVY Park brand just to step away from the “norm”. LOL
Calvin Klein underwear on the other hand……..IS THE TRUTH! Best underwear I’ve ever purchased. The feel of it just does something to my……..nevermind. LOL
https://uploads.disquscdn.com/images/b48c3ead4f224523f2f0a822859fbd7e630e5d3d116f19f5edb8932128edbcf9.jpg
Would you rather…..
House of Dereon or Ivy Park?
No surprise, Beyonce supports the gay agenda of the Alt-Left……
Personally….I’m sick and d@mn tired of this man being passed off as a woman.
So nasty
House of Dereon.
I like the sparkles and bedazzlery.
Also, this purse…
https://item2.tradesy.com/images/house-of-dereon-hobo-bag-black-20226306-0-1.jpg?width=203&height=307
Soooo we putting waist trainers over sweat shirts now??????
YUCK!
Beyonce’ couldn’t sell me a hair bonnet, this chick has no personal style whatsoever!
Get ya life doll!!!
Ya’ll bet not be out here wearing corsets over hoodies..azz pass dafuq out..lol
Is this a hint for women to step aside? Damn, is the world all about transgender 24/7?
This is a triggered question…LMAO..lol
This isn’t making me want to buy much less look at the ads
Best gif ever…lol
Now Dave is triggered…that video still takes me out. Anyways this is good for Ivy Park. It’s not like Laverne is starving for work.
kitty is so cute lol
Ivy Park, Topshop is in the red. Sales = punitive. Will this get them out of trouble?
MUA/Youtuber Patrick Starr Becomes Oshun/Beyonce.
https://youtu.be/0OtiI7nQ0ao
It’s a Nope!!! for me… I’ve got nothing against Trannies per se but if it’s between a brand for women represented by a Trannie or a brand for women represented by a real woman, Ima go with the brand represented by a real woman — if I like the clothes…
Beyonce’ couldn’t sell me a hair bonnet
===============================
LOLLOLLOL!!!!!!
I wonder if Ivy Park is made in some Asian country and exported to the USA
SICK..this is what you have to look up to kids!-
beyonce could have chose anyone but….there is an agenda that you must push
welp i wont be buying any ivy park
I had forgot she had another umm line, good for Laverne when one door closes another one opens.
Misconduct
Out of all the real black women they could have chosen, they stick an imposter up there!? Evil. Plain and simple.
I’ll continue to get my workout clothes from the Nike Outlet, Target, Walmart, and Nordstrom Rack for the super low prices. Don’t nobody got time to pay $80 for a hoodie that was made and China and has “Ivy Park” hot pressed on the front. Goodbye
Lawd have mercy
https://uploads.disquscdn.com/images/f6753608b57eea19e5c899e49802c8d44df89100643af603ae97a72f25d98313.gif
I will not conform to the patterns of this world……………………….
Shirleen and those too big shoes be having me WEAK!
Yup. It’s all about the agenda being pushed.
Can’t wait for Chaz Bono to model jock straps and Stacy Adams suits to tell men how to wear them over their nut the jock strap is a comfortable fit.
Ikr! She is hilarious lol. Tyler Perry dun put her in one of his new movies. She making money moves now.
Betta say it Ms. Shirleen.
I’ll pass. Thanks
Throw your keyboard out the window right now! Lol
I’m wondering if that’s this one purse that she use to carry that I adored! It didn’t have all the trinkery and studs on it. But it was a nice bag.
WOW, really?! Good for her!
I buy CALIA. It’s Carrie underwoods workout line. I love it
I second this remark. Do it now!! ?
I get mine’s from Marshall and Ross. It is getting cold I got some of the extra thick leggings for the cold weather for $16.00 and they are the business. Go to the clearance rack for better deals.
Nope don’t believe you??
All of those stores you mentioned plus Macy’s and Old Navy. I head for the clearance rack and stock up on name brand items for cheap. It’s workout not the club!! And trust me, I stay styling with my stuff, lol
Well…Beyonce’s fans are a little nutty so maybe Lebron…I mean Laverne was an appropriate choice
Girl, I just said clearance rack too!! You my smart shopper twin!! lol
I wouldn’t buy that trash anyway but they couldn’t find a natural woman to be the face of a woman’s athletic line?
Nah she prolly got Kelly and Michelle hand stitching them in her basement
Yawl not really surprised are ya? Beyonce been telling us who she serves for years?.
https://uploads.disquscdn.com/images/71f3e2f8e5b5b466e98ad960099cb63f780b3fa69c5fb74ab18a078b21980baf.jpg
TJ Maxx…I’m a maxxinista!
Ick!
I just spit my coffee out lol!
https://uploads.disquscdn.com/images/fc1425c3e8a3e19155e839e01785da01c669b47553ea2ce6a4ce4e7e0d0607c4.gif
Did I lie. Like I said the LGTBQ community is sexist as well as racist. It. is less threatening/safer for them to parade around men who look like women than women who look like men.
I CAN’T…giggling
Y’all are ruthless….and I really need this today
You are the coldest winter eva.
Damn girl I forgot to mention Marshall’s and Ross! AND Burlington Coat Factory. Love those places as well. I’ve lost 70 pounds so far and counting. Therefore, I’m not going to spend lots of money on clothes. It doesn’t make an ounce of sense to do so when my body is constantly changing.
Or maybe she just simply sees Laverne as another human being? Some people just aren’t hyper-phobic of others who are “different”. You mean, crazed, deranged bigots are the only ones running around spreading hate and paranoia talking about “agendas” and what not.
Also let’s not dismiss the fact that Beyonce also chose a senior citizen, a woman with vitaligo, and a woman who is paralyzed from the waist down as models for her Ivy Park line. That is truly embracing diversity.
It was a smart business move to advertise to the people who might support her. If she was waiting on me and my family to wear Dereon then we put her and Baby Phat out of business. This brand may last longer. I like the hoodie a little, just not a fan of bedazzle, glitter, and brand names emblazoned on my clothes for them to be able to read it from Russia.
Girl yes! I found some super cute workout leggings from Target. $8.99. They had a variety of styles and colors. I get compliments all the time from the skinny junts in the gym. lol Of course I lie when they ask me where I got them from. I like to wear cute things while working out, but I’m not blowing money on clothes I’m not going to be able to fit in a few months due to weight loss.
You cant love everybody and everything. I will respect a persons right to live however they want but I will be damn if you expect to bully me into accepting this. I think people should stand their ground and not be forced to accept this. I don’t even understand anymore. The future is screwed and better get right soon. This is not a woman its a damn man and I wish people would stop playing with God. You were created and arrived into this world as a boy and that is fact. Will women cease to exist? This is not cute, its not true and Beyonce has a huge fan base that basically worship her like God. Beyonce to some is a religion and you can follow her like sheep if you want but I’m done supporting brands that continue with this. It has gone past the point of no return.
ijs lol
You lost 70lbs without buying Ivy Park workout clothes. Kudos to you.
I can’t ! lmao
This is great for her gay/transgender male fan base, but what about us girls? Laverne’s hard, broad body does not look like a lot of women’s so why would I think those clothes would look good on my soft curves? She didn’t make this line for natural ladies.
The clearance is the first place I look at lol.. then I’ll proceed to make my way to the front if I can’t find anything I like.
Some of these women out here are built like dudes so this is the perfect spokesperson…lol
Ima have to check it out….
LOLLOLLOL!!!!!
Whole world gone mad
LMAO
Leroy said It’s about being free. Listening and moving without any judgment or limitation. But he and the LGBQ community is quick to bash Bruce Jenner and call him a fake and tell him he hasn’t been trans long enough to know what it feels like. They don’t allow Bruce to be Caitlyn and if we said that he is fake with all of his body parts from Home Depot and don’t know what it feels like to be a woman we would be call homophobic. Can’t have it both ways.
But your all for sexual freedom, right? So how does gender change your stance on sexual freedom?
I went to Macy’s last month and got this bad azz Calvin Klein blue/lined walk coat for the winter originally $150.00 for $40.00. The cashier shut the register down when she checked me out and went and got her one as well. I am an ole skool shopper I buy summer clothes in the winter time and winter clothes in the summertime.
So we just doing trans posts today? Asking for my friend.
Hahahahaha. Not Home Depot, hotlanta.
I love MIss Shirleen! She stays sharp!!
Marshall’s too
You trying to sexually shame me because I demand a good lay and I will not be ashamed of that. Gender change is fine but I don’t want it in my bed and that is my right. I don’t wanna pull the covers back and see the nuts attached with screws. If he really good I don’t wanna the screws to go off show up in the TSA scan in the airport and miss my flight. My vacation time is precious to me.
I’m not sure that’s exactly why they call out Bruce/Caitlin. But I do agree that she/he should be allowed to vote as a republican, but she/he shouldn’t at all be surprised that the group she/he now identifies with is upset that he/she votes for people who may take away what little rights they have.
What does this have to do with that man being human? No one denies that HE is human,so why are you even pretending otherwise?Bottom line is that is a ugly MAN, running around trying to pass himself off as a woman.
Even dumb fake Beyonce once said, “that marriage is between man and woman” but now her tune has changed because her fan base consist of many gays…
Your tactics won’t work on me….I’m sick of gays like you calling people bigots as if it even correlates to racism.I am not a weak minded INDIVIDUAL
who will allow people like you, to force me to accept your delusions.
I thought Bey would come out with something more innovative its like dereon all over again smh. Im tired of seeing new athletic lines by artists all the damn time. Now as far as Bey choosing Laverne and to see her do that half split…. Chile…
https://uploads.disquscdn.com/images/0c061653180359e61ae929678df433b93370ed33575d992cad103d80c026e16a.gif
Congratulations!
??
Leaning forward doing a split ? You done cut yo thang off…..sit on down. ??
Lo now I’m sexually shaming you? Cut it out, I’m just saying if it’s about a good lay then why be so judgmental towards the gay community?
Issa no from me.
Sexual freedom has nothing to do with gender, more like: i want to fuck who i want, when and how i want to.
I was curious and looked online, chile some of the stretch pants are $100.00!! REALLLY THO?? GIRL BEY-GONE..LOL
“to be honest this doesnt feel real” ??? …because its not u are a MAN Roderick ?
Wealthy white women voted for Dump as well as wealthy trans women.
Still a man any how you dissect it. Not cute either
But Laverne is still broadly built. I know theres some butch females out there but seriously though? Not shoving this one down my throat and forcing me to accept it. Nope.
This nigga here looks a hard mess! Look, im all for being who you want to be…but be the best! Janet Mock, Rupaul, D Smith, EJ when he was fat, all look fabulous! They put in the work to be feminine and convincing. This nigga here never gets it right. Not every gay man can pull off transgender.
How about this man is ugly? Bey should have passed on this mess.
I stand by what I said about the gay community. How is Bey gonna have Leroy for a campaign and the LGTBQ community hasn’t supported anyone cause but their own. The LGTBQ community didn’t even make a statement against hate when that lady got ran over by a car in Charlottesville but it was someone in their community if you don’t publically make a statement you are against them. They hijacked the Civil Rights bill from black people and Leroy knows if he say anything about it the racism within the LGTBQ community he is outta there but yet he and Mock suppose to parade around as these 24/7 happy black women.
Right! Impress my ass by going allllll the way dooooown!
Neither! I didnt even know House of Derion still existed.
i dont likey
I agree. Remember when Roderick supported the male-to-trans who raped and murdered a 14-year-old girl? Some people have really short memories.
http://www.huffingtonpost.com/2014/08/19/laverne-cox-synthia-china-blast_n_5691789.html
I am not arguing that wealthy white women and poor white women voted for Trump.
YUCK!
Why is america and media pushing this grotess person on us? He’s not cute on an ugly level. YUCK!
This is TEW much! Please make it go away!!!!!!!!
Lol, you really are a paranoid deranged goiter and if the rule is that we shouldn’t be nice to ugly people then I’m sure you get treated like the sh1t that you are. I bet you look like a mean ole ugly man too Sam.
And stop making up lies to fuel your hate and paranoia Pinocchio, it’s desperate and pathetic. Oh and if I’m gay then you are EXTRA, EXTRA, EXTRA gay.
Again with this cretin rocking a dry ass lacefront.
I was impressed with the CK underwear as well. I buy brands but try to buy the pieces that dont advertise brands – they are not paying me and i dont want my kids getting the wrong idea.
Serena Williams is built more manly than Laverne Cox. Just sayin.
BINGO!
Bottom line…
At the end of the day..
Whenever you get through…
Yet and still…
HE IS A BIG FUNKY NIGGA MASQUERADING AROUND IN MAC MAKEUP, WIGS AND DUCKTAPE!
Yes,I remember that as well. If it was reverse the LGBTA community would have been all over it.
I can still see his penis….*shrugs*
Unless Serena has a big ole penis, she NOT more “manly” than Mr. Larry Cox.
Agenda forced down throats, that is all!
https://uploads.disquscdn.com/images/ba754f5f3a1a0ccb9c404ba4ccdc41d5fada2a6884f4e0ecb518637ed5311f1d.gif
I can’t even say what I wanna say–smdh
Ugh…… Laverne is a scary looking man in a wig! And what’s up with the dude with the freckle body, that pic is random and weird! Smh @ BeYawnce!!!!!
Why can’t Cox just wear the clothes and that be that? I don’t get the need to put out statements and what not. You’re wearing a sweat shirt with pumps and a wig, not saving lives. Come on.
Wait, I’m not a size queen or anything, but you’ve seen Laverne’s “cox?”
Questions….
…let’s say a little black girl always felt she was white. Can she be considered transracial and legally change her race/ethnicity?
How about a grown man who always identified with canines? He just KNEW he was born in the wrong body and should have been a St. Bernard. Can he be considered Trans-species?
How about my grandmother? She is biracial. Why is she only considered black? So genetically she is European and Black but the Euro LEGALLY is not accepted but a man donning a lacefront and makeup can completely change his sex, huh…and it’s completely legal?
If that shyt ain’t confusing, I dont know what is, lol!@
Why promote mental illness anyone who thinks that they are a women but was born with a penis is crazy plain and simple. Promoting this lifestyle is wrong because no matter what Larry can’t be Laverne (he) can only be Larry and everyone that says he’s not hurting anyone. It is being promoted on TV and promoting a lifestyle that your children are checking out whether you know it or not.
lol
They all confused, and when a person start calling them girl when u know dam well its a man, send they retard azz on to the mental hospital with them. I refer to them as they were born. Dam the fckury.
Nope!
Jay Z is promoting his song Smile that is about his Mom. Beyoncé is showing solidarity with her fans, industry people (dancers, makeup, costume), people who look differently, and mother in law with this ad. I’m not mad at her.
Me too girl!! My best evah was a red/black pea coat at Old Navy originally $60. I found it on the rack in May and since it was from the previous season it rang up for less than a dollar!!!
CK underwear is everything. They won’t get the wrong idea if you don’t stress about it. Some kids go to school with $200 Jordans on and no school supplies or no coats when it gets cold. It starts at home.
I don’t know if they do or not, either. But they were both made by Bey. I’d choose Ivy Park. LOL
now Sandra if society can accept you as a butch man lesbian, im sure they can accept Lavern as the face of Athleisure Ivy Park
Great for both ladies, Laverne and B!!! I might just have to get me a hoodie when she drops the men’s wear.
I still love Bey but I do not agree with transgender. But I understand her fan base consist of everything.
Lmao
How can you in one post be all up in arms about the treatment of LGBTQ community, but then in the next be so disparaging of a member of that community? Laverne Cox is a full fledged transgender woman. Wow.
Queen Laverne and King Bey.. *giggles* ….
If you been swinging a tennis racket and taking racks of money to the bank for over 20 years you will have muscles in your arms as well. Selena slanging rackets while Leroy slanging dycks. Selena works harder.
Whatever, next post. Spend your money where you want. You are the consumer and have the power to choose.
PEA COAT!!!!!!!! Let me take a fashion moment of silence. I haven’t heard that in a while. Red and black. Gryl if you eva was in front of me with that on I will kick your azz. OMG!!!! Thse young’uns no nothing about that.
When a brand creates an ad to promote its product, typically, the goal is to make the consumer identify with the ad and create a need for the product. I guess Beyonce wants her consumers to feel like confused drag queens in need of intense therapy.
DL Hughley said it best the other day. He said they can wear a dress all day to pretend they are a woman but a doctor still gonna do his job and pull that dress up to check your nuts for prostrate cancer to remind them that they are a man. I was ROTFLMAO.
NO coMmENt.
Somebody will catch IT.?
The way his chest is makes me think it’s a trans-male. Weird indeed.
Dear Beyonce,
You dropped the ball with that “House of Dereon” BS and now this? You should just stay out of fabric and textiles…. It’s embarrassing.
Not a fan,
Kayke.
???
Really it’s has been years since Sandra Rose was for anything LGBT. You must haven’t been paying attention, I have been coming to this site for at least 10 years and have not really seen her be for them. ?????
Those BIG SET OF NUTS WONT ALLOW HIM TOO DO A FULL SPLIT!! ??
Go read the post about Spelman not accepting male identifying women
She approved these plain photos?
Out ofall. The AA female athletes that she could have chosen, she chose Lavern, Lord Jesus! Why? I would have preferred to see an athlete, a female, Kelly’s personal trainer for God’s sake.
LOL #ThatPart ?
It’s a business move!! She’s trying to appeal to the trans community.. Since the media is promoting this sick behavior more people will start to come out and feel accepted and by Beyoncé using Mr. Cox her products will skyrocket in sales from the LGBTQ..XYZ community.. Just like House of Derion!! She hit up the black community with her urban appeal!! That girl is smart!!
I like how you put your signature at the end lol
House of Deron was a hit for all the hood rats I new back in the day!!
Does Mr Laverne Cox still have his penis??
I believe he still has a dingaling. Can I say that lol this isn’t a open post should be
Lol
Pray for Florida y’all. If you don’t pray hope because Irma is coming to let our arsses have it.
The highest “need” according to Maslow is for self-actualization…being able to be your true, highest self…being all you can be. In that sense, she accomplished what she set out to do.
This clothing line is about to tank in 3,2,1…..
???
the clothes are ugly. All summer I saw ONE person wearing the slide on slipper things…I’m too old to know or care what they are called. Beyonce don’t even rep the brand as much as she rocks LV and Louboutin.
THANK YOU!!! She knows who her fans are! And it’s genius because there is no brand fully representing like that. It’s more of her low key exploitation.
Who is this “she” that you’re referring to?
Oh….the hoodrats I knew was just as disappointed as me…. They had nothing to match up with their babyphat ensembles.
That’s me being so sincere lol
I like B, but unless her clothing is selling at Target or JCPenny on the clearance rack, I’m not buying.
Another failed clothing line for Bey. I understand she has a huge gay and transgender following BUT she really should have had two or three people represent her line. There’s nothing special about it and then to have a man wearing female clothes …does nothing to appeal to women. She needs to take a lesson from Kate Hudson. Her line has universal appeal and sells well. Beyonce is not a good business woman.
It’s better to have universal appeal. She is targeting a very small consumer pool.
This is not cute ALL TINGLING still look like a MAN who would buy this?. Oh, wait never mind….
Clothes are crap… I have seen better BOUNCE busy bee’s sheeples would say otherwise…
Her first line SUCK! she has no creative style …
I am just waiting on her next album so she can help black folks feel good about themselves according to Adele. Can’t wait to see those realistic slave scenes when they kill themselves in the water with sheer see-thru blouses showing their nipples.
Laverne Cox is an ugly either way. #next
Blame Diddy for putting him on ….
Beyonce just f’ed up…
YUCK.
She’s just not pretty. Neither is he.
just wait a little while, check Goodwill in a year.
After looking at this pose I was thinking the same thing actually
This campaign looks real cheap and very low budget… Im not impressed either.. Bey know better than this mess!!! I was kinda feeling IvyPark a little bit. But after these shenanigans im ALL put off.. *SiPsTeA*
Beyonce clothes are ugly but this world is truly coming to a end.. Hurricanes, fires, destruction all around now this.!!
Just what every woman wants to dress like a transformer.
Me thinks women are not her target market.
nicely put.
lol
lmaooo
BRAVO!!!!!!
THE PICS LOOK LOW BUDGET LIKE THEY WERE SHOT WITH A I-4 IPHONE. I CAN’T WITH HIS MOUTH.BEY IS TARGETING THE LGBTQ COMMUNITY FOR SURE……….JENNY JONES!!!
There are Sooo many Hoodie and leggings lines out that she needed to come with something original and unique… But then again that’s not what she’s good at
I guess she didn’t learn from the house of deron? We don’t want your ivypark either child. No one wants to dress like you child. Cause your sense of fashion is horrible!
Its a business move….She know if she makes him a part of the campaign they will follow…##smart
Exactly!
Exactly…Business move cause the shit not selling!
LMAO!
Haven’t seen it and don’t want to see it, but I know it exists. That, along with his Y chromosome, are the two things which, since the dawn of biology, have defined the word “man.” Since Serena has NEITHER of those two things, she will never be “manly.” Athletic? Yes. Broad Shouldered? Yes. Powerful as hell? Yes. But “manly.” No. But Larry Cox will ALWAYS be manly, no matter how many testosterone blockers he takes, or askew wigs he plops on that big ole head of his. Born a man and will die a man.
This^^^^
Where did they find the photog for his shoot? On Craigslist. Because these are the cheapest looking shots I have ever seen in a national campaign.
The Trans community is growing by the hour..
Babyphat.. That old ghetto mess!!
Why come I am only now getting notification of this response??? Girllll I be styling!!?? I love my coat LOVE!!
A BIGFACE MAN WITH HIS FUNKY LEGS SPREAD VERRRRY DISTURBING
Exactly!….Thats why she”s pulling out all stops!
the ignorance in this thread is blinding.