Cardi B is teaming up with Reebok to push the sportswear giant’s line of Aztrek sneakers along with some of its apparel, according to published reports.
According to a press release, Reebok chose the 26-year-old Bronx native because “she’s a mother, a style icon, a pop culture magnet and — above all else — a fearless individual.”
Reebok’s Aztrek sneaker retails for $100 and falls in line with its iconic sneaker trends, according to the press release.
Cardi began promoting the brand on her Instagram page last month.
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” said Matthew O’Toole, Reebok’s president. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
Photo by Dave Kotinsky/Getty Images
