The NFL has entered into a longterm partnership with Jay-Z and Roc Nation, and Jay-Z's fans are furious. Internet activist Shaun King threw subtle shade at Jay-Z on Wednesday for teaming up with the NFL after he threatened to boycott the NFL for blacklisting Colin Kaepernick.
If you are baffled by the move that Jay Z just made with the NFL then you don't actually listen to his music.
He's a proud capitalist. It's the primary theme of his career.
Last year he dissed people who performed at the Super Bowl. Wore a Kaep jersey.
They made him an offer.
— Shaun King (@shaunking) August 14, 2019
"They made him an offer" is just King's shady way of saying Jay-Z can be easily bought by corporate bigwigs if the price is right.
Jay and NFL Commissioner Roger Goodell held a press conference at Roc Nation’s New York offices on Wednesday to discuss the new deal. The rap mogul suggested his critics were misguided.
"I think that we forget that Colin's whole thing was to bring attention to social injustice so in that case this is a success — this is the next thing," he told reporters. "There's two parts of protest: the protest, and then there's a company or individual saying ‘I hear you, what do we do next?’ For me it's about actionable items, what are we gonna do about it? We get stuck on Colin not having a job, you know what I’m saying? And this is more than that."
Jay-Z said he still supports Kaepernick, but there is money to be made.
"I support any protest that's effective," he said. "I'm into action, I'm into real work — I'm not into how it looks from the outside. If protesting on the field is the most effective way, then protest on the field. But if you have a vehicle that can inspire change and speak to the masses at the same time, it's hard to steal the narrative away."
Asked by reporters if Kaepernick has been blackballed from the NFL, Goodell said that “any team” can sign him.
Jay-Z blinked rapidly when a reporter asked him, "I'm sorry to put it this way, but if the National Anthem were playing, would you kneel or stand?"
"I think we're past kneeling. I think it's time for action," the rapper responded.
Photos by Getty Images