Burger King tried it when the corporation’s official Twitter page sent out this tweet at 4 a.m. Monday: “Women belong in the kitchen.”
The fast food giant quickly followed up its troll tweet with:
“If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
The tweet was meant to coincide with Women’s month in America, but Burger King’s followers said the tweet was in poor taste and called for BK to delete it.
But Burger King doubled down.
“Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well? We’ve launched a scholarship to help give more of our female employees the chance to pursue a culinary career.
“Our ‘thought process’ is that women are shockingly underrepresented in our industry, and we thought it was time we did something about it. We’ve created a scholarship to give more of our female employees the chance to pursue a culinary career.”
BK’s followers were not impressed with the scholarship offer. One Twitter user accused BK of trying to run interference for the Royal Family after Meghan Markle and Harry Windsor’s disastrous tell-all interview with Oprah Winfrey on Sunday.
