Rihanna is expanding her Fenty Hair Brand to take over the Black hair accessories market.
On July 15, the pop singer’s company Roraj Trade, LLC filed a trademark for Fenty Hair, according to documents obtained by E! News. The hair line will include hair bands, barrettes, picks, bows, clips, pins, ribbons, scrunchies, nets, hair extensions, wigs and hair curlers.
After the news hit social media, RiRi’s fans couldn’t contain their excitement.
One fan tweeted: “Fenty Hair?! Rihanna is really trying to take all my coins.”
Another person wrote, “Now Fenty Hair is something I can get behind!!!! Rihanna has always had the best hairstyles!”
A third person tweeted, “She is really a game changer in the cosmetic/beauty industry man. Love watching the moves she makes.”
The billionaire beauty mogul is already dominating the makeup, clothing, and lingerie markets with her successful businesses, Fenty Beauty, Fenty Skin, and Savage X Fenty.
“I’m looking at my next project completely differently from the way I had wanted to put it out before,” she told Vogue in April. “I think this way suits me better, a lot better. It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.”
Rihanna, 34, recently welcomed her first child, a boy, with rapper A$AP Rocky, 33. The family lives in her native Barbados.
