The Gap is the latest global brand to stop doing business with Ye, formerly known as Kanye West.
The clothing retailer dropped Ye as a partner hours after adidas parted ways with the troubled rapper.
The Gap, Inc. issued a statement saying they are taking “immediate steps” to remove Yeezy Gap merchandise from their stores and shut down their Yeezy Gap website.
“Anti-Semitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values,” The Gap said in a statement. “On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.”
Stores in the US cut prices on Yeezy merchandise and placed the garments in the clearance section.
Gap stores in the US have started putting Yeezy Gap items in the clearance section ? pic.twitter.com/BSIDaaHhn0
— Kurrco (@Kurrco) October 25, 2022
Adidas announced it cut ties with the 45-year-old designer Tuesday morning.
RELATED: Adidas DROPS Kanye West; $250 Million in Lost Annual Revenue
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” adidas said in a statement.
Adidas projects it will lose $250 million to $650 million in annual revenue as a result of their decision.