John Cena goes back to the 90s with full-body spandex and a fanny pack as he flexes his fit physique for sports nutrition brand MET-Rx. Credit: MET-Rx/Mega

John Cena goes back to the 90s with full-body spandex and a fanny pack as he flexes his fit physique for sports nutrition brand MET-Rx. , The WWE legend-turned-movie star star displays his marketing muscle in a fun high-energy digital campaign for MET-Rx’s high-protein meal replacement products., In a nod to the MET-Rx’s status as the original meal replacement nutrition line, Cena’s campaign is a campy sendup of 90s inspirational fitness videos and gym culture, complete with flashing neon colors, full-body spandex and fanny packs., Cena has turned to MET-Rx products for 30 years to supplement his high-protein diet and fuel his intense workouts, as he transformed himself from a timid 100-pound teen into a formidable 225-pound athlete., Announcing his new multi-year partnership with the brand, he said: “MET-Rx is the original sports nutrition brand, with products I can authentically and enthusiastically recommend because I’ve been using them since the 90s to meet my protein goals and power through workouts., “MET-Rx meal replacement bars prepare me to FLEX big in the ring, in the gym, and on set. I can’t wait to share them and inspire others to challenge themselves and achieve their own goals with this new campaign.”, Bree Randall, Marketing Director of MET-Rx, said: “”The fact that John Cena has used MET-Rx products as part of his fitness regime for three decades, along with his unique ability to authentically connect with people of all walks of life,, make him the perfect partner for our next phase of growth., “”John’s dedication to excellence, relentless pursuit of greatness and genuine passion for educating people about fitness and nutrition will motivate fans to embrace their own ‘MET-Rx FLEX’ and reach their full potential with the help of MET-Rx.”, MET-Rx products can be found at 7-Eleven, Walmart and other select retailers, and exclusive MET-Rx bundles will be available through Metrx.com and TikTok., *BYLINE: MET-Rx/Mega.
20 May 2024