Beyonce flaunts her Levi’s jeans on a digital billboard that debuted on the Sunset Strip in Los Angeles.
The digital billboard is the latest campaign tool in Beyonce’s partnership with Levi’s jeans.
The country-pop star featured a track titled “Levii’s Jeans” on her country music album Act II: Cowboy Carter.
Beyonce has worn Levi’s jeans since before she skyrocketed to fame as a member of Destiny’s Child back in the day.
“My song Levii’s Jeans celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” Beyonce said.
“I am honored to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me,” she added.
In a commercial for the brand, Beyonce strolls into a launderette and strips off her high-waisted jeans to reveal a pair of white underwear. “Come here you sexy little thing/Don’t you wish you were my Levii’s jeans,” she sings.
“Give you high fashion with a simple white tee @levis,” Beyonce captioned the ad on her Instagram.
