12 years and millions of dollars later, Beyoncé can finally register the trademark for her daughter Blue Ivy’s name. Beyoncé began her trademark battle while her surrogate was still carrying Blue Ivy in her belly.
Beyoncé and Jay-Z went to court to fight the owner of a Wisconsin clothing store before their eldest child, Blue Ivy, was even born.
The pop singer first tried to trademark Blue Ivy’s name, but the store owner already claimed the trademark for Blue Ivy.
Via The U.S. Sun — “Beyonce’s BGK Trademark Holdings LLC applied at the U.S. Patent and Trademark Office but ended up fighting with a wedding planner, Veronica Morales.
Morales, from Massachusetts, opposed the application as she had called her business Blue Ivy Events since September 2009, paperwork showed.
The dispute led to a tribunal in 2020 and the USPTO rejected Morales’ complaints and ruled the two were not enough alike.
Despite Beyoncé’s legal victory, her lawyers never continued with the application and it was eventually abandoned.
She applied a second time in November 2023, but again quickly ran into issues when an examiner issued a tentative ruling because of a Wisconsin clothing store having a Blue Ivy logo.
But after challenging the denial, The U.S. Sun can confirm they have now been allowed to go forward with the process.
The boutique itself never opposed the application.”
The Capricorn’s birth announcement at the 2011 MTV Video Music Awards sparked a frenzy and nearly broke the Internet.
But Beyoncé’s prosthetic belly did break the Internet when it folded over on an Australian talk show. Beyoncé never got over the shame of “Bumpgate”.
