Donald Trump
Platon for TIME

President-elect Donald Trump was officially named Time magazine’s Person of the Year for the second time. Time magazine picked Trump as 2024 Person of the Year “For marshaling a comeback of historic proportions, for driving a once-in-a- generation political realignment, for reshaping the American presidency and altering America’s role in the world.”

However, Trump has already broken one campaign promise he made to the American people. He won’t be able to lower grocery prices.

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In a new interview published by Time magazine Thursday, Trump said that one of the biggest things Democrats didn’t understand is that the American people “want to be able to buy groceries at a reasonable price and not have to turn off their heat in order to buy two apples.”

“A vote for Trump means your groceries will be cheaper,” he said at a Philadelphia campaign rally the day before the presidential election.

“So many people mention groceries — a beautiful but simple word: groceries,” Trump said on November 4. “You don’t think of it that way, but that’s what they mention more than anything: ‘my groceries.'”

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Trump now admits that bringing down grocery prices won’t be easy to do.

“It’s hard to bring things down once they’re up. You know, it’s very hard,” Trump told Time magazine. He said that even if the price of eggs and meat didn’t fall, he didn’t think it would mean his presidency is a failure.

However, Trump told Time that he believes grocery prices will fall as a result of his tariffs.

Trump is proposing a 25 percent tariff on Canada and Mexico, to go into effect on his first day in office.

A tariff is a tax imposed on food, electronics or household goods imported into the United States from other countries.

Half of U.S. vegetable imports come from Mexico, according to an analysis done by The Washington Post.

Economists complain that tariffs will increase grocery prices and cause hardship for the Black community and other minorities.