Kiyan Anthony is still a senior in high school, but his new clothing line already has a $1.1 million NIL valuation.
NIL” stands for “name, image and likeness.” It refers to high school and college athletes’ legal right to monetize their image.
Kiyan, 17, is following in his father Carmelo Anthony’s footsteps. But Kiyan has also taken an interest in fashion – like his mom.
Kiyan has his own clothing line, One Way Clothing, which is worth six figures. His proud mother, La La Anthony, has always been his biggest cheerleader.
La La teased a new collection from Kiyan’s clothing line in her Instagram Story. The collection, named “Swag Is My Serenity”, was launched on Jan. 16.
La La says Kiyan keeps her up-to-date on the latest in street fashions.
One Way Clothing was founded by Kiyan and his best friend Jayden in 2023. The brand specializes in streetwear, such as t-shirts, hoodies and sweatsuits.
Kiyan is a senior at Long Island Lutheran High School. He has committed to play basketball at his father’s alma mater, Syracuse University.
Kiyan recently received the MVP trophy at the 2025 Hoophall Classic with his proud father watching at courtside.
“I’m just focusing on whatever I can do to help the team win,” Kiyan said. “I just try to go out there everyday and do everything I can to help the team wind that’s what I’ve been doing.”
“He’s 6’5″, he’s smart, he has great length he’s quick. I think you’re going to see him evolve holistically as time goes on and it’s just been a blessing to coach him in his time here at LuHi,” his high school coach John Buck said of Kiyan.
