The Coca-Cola Company is not complying with President Donald Trump’s anti-DEI executive order. The Atlanta-based corporate giant announced they are keeping diversity, equity, and inclusion (DEI) initiatives in the workplace because DEI is “good for our business.”
After Trump was sworn-in on Jan. 20, he signed an executive order banning DEI in government agencies and he fired hundreds of DEI employees.
However, in its annual report, Coca-Cola confirmed its commitment to keeping DEI policies in place.
“Our diverse, high-performing global employee base helps drive a culture of inclusion, innovation, and growth,” the company’s annual report read.
“We aspire to develop a global workforce with diverse perspectives, experiences, and backgrounds that reflect the broad range of consumers and markets we serve around the world.”
Coca-Cola said that a lack of DEI policies would make the company “unable to attract or retain specialized talent or top talent with diverse perspectives, experiences, and backgrounds.”
By 2030, Coke plans to have women in 50% of senior leadership roles and guarantee both racial and ethnic representation remain high at all levels of its workforce within the United States.
Coke participated in the celebration of Black women by sponsoring the 2024 Essence Fest in New Orleans and during Black History Month 2025. Coca-Cola recognized rising Black golf stars from HBCUs at the United Golfers Association (UGA) Invitational in Florida.
