
Sean Combs’ twin daughters, D’Lila and Jessie, announced their new clothing line on Instagram on Monday, July 7. The clothing line, 12Twinty1, is a nod to their birth date, December 21. The 18-year-old entrepreneurs decided to forego college and become businesswomen with their father’s blessing.
Monday’s Instagram post by the stylish twins sparked rumors that their father was about to be released from jail in Brooklyn, NY. They posted: “BIG ANNOUNCEMENT” with 2 pairs of eyeball emojis.

On Tuesday, they ended the suspense by announcing their clothing line in a video on Instagram.
“Today, we have a very, very big and exciting announcement,” said Jessie. “We’re launching our very own clothing line,” said D’Lila. “Welcome to 12Twinty1,” they both said in unison.
“This line is more than just fashion. It’s personal to us,” said Jessie. While D’Lila added, “Everyone always asks if we really think alike, and the answer is definitely. The connection we have is just beyond words. That connection is the heart of our brand,” she said, before embracing Jessie.

The announcement comes just days after their dad was acquitted of RICO charges in a Manhattan courtroom. He was convicted of misdemeanor prostitution charges and is expected to be released from jail with time served and probation at his sentencing in October.

The girls captioned their post:
“12TWINTY1 IS FINALLY HERE!!! We’ve been waiting our entire lives for this moment — and it’s surreal to finally share it with you.
“This isn’t just a brand. It’s our story. Our bond. Our roots. @12twinty1 was created with purpose, built from who we are, not just what we wear.
“The name reflects our birthday, December 21st, but it means so much more: 1 is bold, fearless, and marks the beginning of something powerful. 2 speaks to love, connection, and harmony, the essence of our twin hood.”
They concluded:
“We’ve spent so much time pouring our hearts into creating a brand that speaks to everyone. It’s more than fashion, it’s about identity, confidence, and being seen. This is just the beginning. Stay tuned. We cannot wait to grow this with you.”
The twins boast over 785,000 followers on Instagram. Many of their followers promised to support their business endeavors. But others wondered if the clothing line was for twins only.