Rap mogul Jay “Jeezy” Jenkins (center) announces a new six-piece collection in an exclusive partnership with Eastside Golf.
Eastside Golf is the lifestyle golf brand founded by Olajuwon Ajanaku and Earl A. Cooper.
The limited-edition line features six premium pieces: a performance collared shirt, premium golf gloves, custom golf balls, a luxury towel, a sweatshirt, and a classic crewneck.
Each piece reflects both Jeezy’s street credibility and Eastside Golf‘s mission to make the sport more appealing to younger audiences.
Each item features Jeezy’s iconic Snowman logo, now re-imagined swinging a golf club.
This bold graphic unites Jeezy’s legendary legacy with the evolving spirit of the game, making a statement that resonates from city streets to fairways worldwide. “Golf has always been about precision, strategy, and mental toughness—the same qualities that built my career,” said Jeezy.
“Partnering with Eastside Golf allows us to show young people that this game belongs to everyone, not just country clubs. We’re bringing that same energy I put into my music straight to the course.”
The collaboration officially launches on Monday, Aug. 18, with a celebration in Atlanta. The event will feature a conversation between Jeezy, Ajanaku, and Southern Company CEO Chris Womack. The event is moderated by radio personality Ryan Cameron, the Voice of Atlanta.
Founded on June 1, 2019, Eastside Golf has revolutionized golf culture by creating a brand that promotes diversity and inspires youth participation in the sport.
The company’s vision centers on making golf attractive to younger generations while teaching valuable life lessons through the game’s inherent morals and values.
“Collaborating with an artist like Jeezy is what Eastside Golf represents— authenticity, breaking barriers, and inspiring change,” said Olajuwon Ajanaku, Founder of Eastside Golf.
The collection will be available exclusively through Eastside Golf’s website and select retailers.
