adidas Originals joined forces with rapper GloRilla, Grambling State University’s World-Famous Tiger Marching Band, and the Orchesis Dance Company for a halftime performance at the 2025 Bayou Classic.
The Grammy-nominated rapper headlined the halftime performance in partnership with adidas Originals and Grambling State University on November 29 in New Orleans, LA.
Fresh off her sold-out 2025 tour, GloRilla channeled Michael Jackson’s iconic look in a black-and-gold military-style jacket, delivering a visual homage that merged pop culture history with modern Southern swagger.
The performance featured custom costumes for the Orchesis Dance Company co-created by adidas’ LA WRKSHP in partnership with Orchesis Director and Grambling alumna J’aime Griffith. Under Griffith’s leadership, Orchesis continues to set the standard for precision, power, and creative expression.
For adidas, the moment was more than a showpiece. It reflected the brand’s continued investment in Grambling State University and the broader HBCU community, building on NIL education programs, career development pathways, and creative collaborations designed to uplift the next generation. That commitment was on full display as the marching band and Orchesis performed alongside GloRilla, each group contributing to a visual and musical narrative rooted in HBCU pride.
The Bayou Classic, featuring the historic rivalry between Grambling State University and Southern University, is one of the most iconic weekends in HBCU culture. adidas Originals’ partnership with Grambling State University continues to champion HBCU excellence by investing in programs that merge performance, creativity, and innovation.
(Photo Credit: Xiana Gutierrez)
