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Beloved tech influencer and longtime YouTuber Lamarr Wilson, known as “That Unboxing Guy,” is the latest content creator to die by suicide.

Officials confirmed his death on December 19. He was 48.

Lamarr boasted millions of followers across YouTube, Instagram, X and TikTok.

In a post on October 22, Lamarr wrote: “Today is my 48th birthday & I’m down 48 pounds! It shouldn’t take a health scare like I had this year to get your #%&$ together, but hey, it worked.”

“I feel good, I’m genuinely at peace, and a key is keeping people out of my life who are determined to disrupt it with their inner chaos. We’re not here on this Earth long enough to tolerate that. Don’t let that happen to you!”

The tragic news comes after TikTok influencer Tucker Genal died by suicide at age 31 on December 11.

Mental health is a hot topic on social media because many “content creators” and “influencers” have opened up about their mental illness struggles in the AI era.

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Popular streamer Kai Cenat recently revealed his personal battle with depression.

“Honestly, for the past few months I’ve been struggling with mental health out of self-doubt and fright of pursuing goals that I really want to achieve,” he said in a livestream video.

But Kai’s message wasn’t well-received by his followers who criticized him for being too rich to struggle with his mental health.

One person wrote on X: “A multimillionaire who works the easiest possible job on Earth, venting to his peon followers about his mental health as a marketing tactic to sell a new product.”

D.C. rapper Wale claimed Kai Cenat sent him on a downward spiral mentally. The “Pretty Girls” rapper said he was upset when Kai didn’t recognize him at the BET Awards.

Kai didn’t know who Wale was until his livestream viewers told him.

Wale confronted Kai at the awards show. “That s–t making me look crazy, I’m just letting you know,” he told Kai as the video went viral. “That’s making me look crazy – that exchange that we had in the hallway.”

“Oh, my bad,” Kai told him.

“I was upset for like five days in a row,” the D.C. rapper told Shannon Sharpe on his Club Shay Shay podcast. “Imagine giving your life to this game for 13 years,” and Kai doesn’t know who you are, said Wale.

“So when he’s talking about mental health, I’m like, ‘Yes, yes, yes, mental health, you get it now.”

Mental health experts predict the situation will only get worse as influencers and content creators feel pressured to compete with AI in 2026 and beyond.