Louis Vuitton welcomes American rapper Future as the new Louis Vuitton “Friend of the House,” cementing his role within Pharrell Williams’ “LVers” community.
Under the direction of Men’s Creative Director Pharrell Williams, Louis Vuitton has focused on fostering the “LVers” community, a group that champions talent across various creative fields.
The collaboration underscores Louis Vuitton’s “unwavering dedication to recognizing and celebrating talent across cultural landscapes,” a Louis Vuitton rep tells Sandrarose.com.
“Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” the rep said in a statement. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”
The four-time Grammy Award-winning rapper wore a custom Louis Vuitton grey quarter-zip ensemble by Pharrell Williams to the 2025 Met Gala, themed “Superfine: Tailoring Black Style,” earlier this year.
Future also attended Louis Vuitton’s spring 2026 men’s show in Paris last June.
Future recently dominated the charts with two back-to-back albums, We Don’t Trust You and We Still Don’t Trust You. These projects garnered critical acclaim and reinforced his standing as a leading figure in music. With 11 number-one albums and a reputation for relentless output, his influence extends well beyond the recording studio.
Future collaborated musically with Pharrell on the 2014 single “Move That Dope” and its official music video, which was viewed 58 million views on YouTube.
Louis Vuitton eagerly anticipates an inspiring and innovative journey with Future, celebrating this dynamic partnership and the exciting possibilities it holds.
