Pepsi, Diageo, and PayPal have pulled their sponsorship of Wireless Music Festival over Kanye “Ye” West‘s headliner set.
Diageo, a British alcohol beverage giant, became the second sponsor to drop out. PayPal soon joined Pepsi and Diageo as the backlash continues.
“We have informed the organizers of our concerns, and as it stands, Diageo will not sponsor the 2026 Wireless festival,” said a Diageo spokesperson over the weekend.
The sponsors dropped out as the backlash grows over Kanye’s previous antisemitic comments. Kanye is on a monthslong apology tour, expressing regret for his comments in the past.
U.K. Prime Minister Keir Starmer described the situation as “deeply disturbing.” London Mayor Sadiq Khan said Kanye’s past indiscretions do not reflect the city’s values.
Ye recently sold out 2 nights at SoFi Stadium in Los Angeles, earning a record $33 million while promoting his newly released album, Bully.
Despite the loss of major sponsors, Wireless Festival organizers have not issued a statement about Ye’s status as headliner.
