It looks like the anti-Kim Kardashian petitions have worked.
The self-centered reality star was dealt another blow in the aftermath of her disastrous divorce from Nets basketball player Kris Humphries.
Now comes word that fitness apparel giant Skechers has replaced Kim with a dog in its Super Bowl ad after declining to renew her lucrative sponsorship contract.
According to PEOPLE:
The other shoe has dropped on Kim Kardashian: She’s out, and the dogs are in.
Skechers, which featured the reality star in a sexy ad for Shape-Ups during last year’s Super Bowl, will instead air a spot that features a French bulldog wearing Skechers’ GOrun shoes, according to USA Today. The new kicks are part of Skechers’ new high-tech line.
“Kim got us more attention than we ever dreamed,” Skechers Fitness president Leonard Armato says. “We have to establish Skechers as more than a lifestyle company.”