The big news on social networking site Twitter.com today is, Sean Combs made his Twitter account private. If you follow Sean on Twitter, then you probably don’t even realize his account is private since you can still see his tweets if you’re logged in. The rest of us (who don’t follow his narcissistic tweets) are left wondering why this is news?

Diddy’s official Twitter account @iamdiddy has been been turned into a private account for which users must request access before being able to view Diddy’s tweets. It’s not clear whether the move was intentional on the part of the rapper or perhaps a result of a Twitter glitch, although we have yet to hear reports of any Twitter accounts being turned private by mistake.

The move is unusual in that Diddy has more than two million Twitter followers, as it’s very rare that high profile celebrities make their accounts invite-only. …those newcomers who want to begin following him will now need approval.

No word yet on the why or the how of it. User requests are, however, quickly being approved, based on our findings. Source

Here’s why Sean made his account private: it’s because his closest competition on Twitter — narcissists Oprah Winfrey and Ashton Kutcher, both have more followers than he does.

No doubt Sean read this story announcing Britney Spears as the celebrity with the most followers on Twitter. Even Ashton Kutcher’s wife, actress Demi Moore, has surpassed Diddy’s Twitter count with 2,737,453 followers to Diddy’s 2,611,197. On the list of Top 10 celebs with the most followers, Sean sits at #7 and he’s fading fast.

This may seem like a small thing to a giant. But it’s a huge thing to narcissists like Sean Combs whose egos are easily bruised by the slightest failure, real or imagined.

Closing his Twitter page is only a ploy to gain more followers quickly. It’s an old trick: make people believe they’re missing out on something exclusive and they will clamor at the door to get in.