Beyoncé teased a bizarre ad for her fifth Adidas x Ivy Park collection titled "HALLS of IVY."
The retired pop singer promoted her previous collections by sending gift boxes of clothes to a plethora of her celebrity friends. But that caused resentment amongst celebs who felt left out of the campaign.
This time she took her marketing in a different direction by focusing on young adults and children who look like her own.
According to the Ivy Park website, the Adidas x Ivy Park collaborative line is "Crafted with every shape and person in mind," and "features silhouettes for all genders, with sizes ranging from [XS] to [4X]."
The color palette is a departure from the previous collections' bland monotone colors. The new line features a variety of vibrant colors, sequins, knits, faux leather, plaid and houndstooth patterns.
The bizarre sports-themed ad features Beyonce and her daughters, Blue Ivy and Rumi; NBA star James Harden, Kobe Bryant's daughter, Natalia Bryant, and a mixed cast of adult and child models and athletes.
The fifth Ivy Park collection launches exclusively on adidas.com on December 9, and in stores worldwide on December 10.
Question: Has anyone seen Bey's Ivy Park line in stores or on anyone who isn't a celebrity?
Adidas x Ivy Park
Beyonce's citrus Adidas x Ivy Park collection, Flex Park, goes on sale today, July 22, at 2 p.m. ET. on adidas.com.
According to Page Six, the new line is inspired by muscle beach culture. The all orange line includes pieces from gym gear to swimwear with prices ranging from $45 to $75.
Beyonce recruited husband Jay Z to model a short set from her new collection.
Beyonce's previous lines have all sold well, but the items are rarely seen in public. That's because Beyonce gives away most of her collection to her celebrity friends.
All designs are available in sizes XS to XL and 1X to 4X. And for the first time, Beyonce is releasing unisex slides ($75), perfect for lounging by the pool.
Question: Do you plan to purchase Beyonce's new collection? What's your favorite piece?
Kevin Mazur/Getty Images
Jay Z showed support for his wife Beyonce's Adidas x Ivy Park line by modeling a shorts set.
In a photo posted to the Ivy Park Instagram page, the nearly 60-year-old rapper posed wearing an orange Ivy Park shorts set and a white East Hamptons bucket hat.
The father-of-5 received praise from Instagram followers.
"Okay Grandpa we see you," one follower wrote. While another fan tweeted, "IKDR!! Supportive husband, we love to see it."
A third user wrote: "She said here wear my gear like I rep your chain."
Beyonce, 40, gave fans a taste of the all-orange line in June. The simple line includes pieces ranging from swimwear to gym clothes.
The studio singer has recruited her daughter, Blue Ivy and celebrity friends to model her pieces. She pays them by sending boxes of Ivy Park products.
Beyonce's charity is donating $1,000 each to Texas residents affected by the deadly winter storms.
The mom-of-three is pictured above posing shirtless under an unzipped jacket in an ad campaign for her Ivy Park x Adidas clothing line.
Snow storms - including Winter Storm Uri - brought record low temperatures to the state, leaving several dead and millions of Americans without power, heat, and clean water.
Widespread blackouts were reported across the state since last week.
Houston native Beyonce and her BeyGOOD foundation joined forces with Adidas and the city's food poverty non-profit Bread of Life to offer financial assistance to those who are in crisis.
Applications for up to $1,000 can be made via Bread of Life's Disaster Relief Assistance Application Form.
The "Halo" hitmaker - who shares 9-year-old daughter Blue Ivy and three-year-old twins, Sir and Rumi Carter, with husband Jay-Z - wrote on her Instagram Story: "BeyGOOD and Adidas are working with Bread of Life to bring urgent relief to those suffering as a result of the winter storms. If you are in Texas or any state affected by these storms, you can apply for assistance at breadoflifeinc.org/disasterrelief."
In December, BeyGOOD donated $500,000 to people at risk of eviction owing to the current COVID-19 crisis.
BeyGOOD has also supported black-owned small businesses amid the Covid-19 outbreak, as well as donating $6 million to mental health wellness.
Charitable donations are eligible for huge tax write-offs come tax time.
Copyright Disclaimer: I do not own the rights to the photograph(s) or video(s) used in this post. Under Section 107 of the Copyright Act of 1976, allowance is made for "fair use" of photographs for purposes such as parody, criticism, commentary, news reporting, education, and research.
Photos by BACKGRID, Instagram.com
If you thought Beyonce's new Ivy Park looked familiar, you were right. Popeyes Fried Chicken called out Beyonce for ripping off their employee uniforms for her new Ivy Park line x Adidas line.
Beyonce's clothing line sold out quickly online and from the only store in the U.S. that carried the line.
The semi-retired singer also sent gift boxes of her clothes to her mom, Tina Larson, right, and celebrity friends such as Kelly Rowland, left, Angela Bassett and Ellen Degeneres.
Popeyes took issue with the mother of three for using their company colors and uniforms as inspiration for her sold out clothing line.
Now that Bey's line has sold out, Popeyes is offering stylish pieces from their own employee uniform line for sale to the public.
"Love that look? It's our uniform. Has been for a while. And now you can buy it."
On Popeyes Instagram account, the company wrote: "Nothing new here. Just the uniforms we wear every day. Now available for everyone. Link in bio."
Apparently Beyonce doesn't want plus-size fans wearing her Ivy Park X Adidas clothing line. Beyonce's plus-size fans went in on the semi-retired singer after she omitted clothing in their sizes.
Beyonce's new collection sold out quickly thanks to her skinny BeyHive faithful. But some fans point out that her clothing line stopped at XL.
Many compared Beyonce's line to Rihanna's Savage X Fenty line that includes plus sizes.
Others went IN on the mom of three for sending free clothing to her wealthy celebrity friends.
Some fans claim Beyonce had fat transfer injections or butt implants, but Beyonce is known to wear butt pads dating back to the '90s when she was a dancer for Destiny's Child.